European Compliance Not Only Possible, But Leading Edge

Conducting Direct To Patient Support in the EU As US pharmaceutical companies search for best practices to battle patient drop-off, their European counterparts have overcome Byzantine regulations and reduced margins to implement strikingly effective compliance programs. At the recent CBI Patient Compliance and Persistence conference in Philadelphia, Len Starnes, Head of European eBusiness for Schering AG, demonstrated the challenges - and successes - of conducting Direct To Patient support in the European Union (EU). Starnes is charged by Schering with spreading awareness about compliance programs throughout the company, especially the use of the internet and mobile channels to support pan-European efforts in all 21 EU member states. Read this article now. It's FREE... Download PDF file

PMN35-02
Issue: Vol. 3, No. 5: May 2004
Word Count: 1813

Find other articles in related Topic Areas:

• eMarketing & ePromotion
• Direct-to-Consumer (DTC) Advertising & Marketing
• Compliance Marketing & Education
• Regulatory Compliance