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Are ED Ads Too Sexually Explicit?
SUMMARY
Also asked: Do the ads have any educational merit? Is there a danger that lawmakers will use these ads as examples why DTC should be banned?
We present some of the results here.
More...
The TV DTC ad campaigns for Cialis, Levitra, and Viagra seem to be pushing the envelope with regard to sexually-explicit themes and characters. Recently, we asked Pharma Marketing News readers and Pharma Marketing Network Web site visitors to give us their opinions about whether or not recent ED TV ads were too sexually explicit or focusing on a younger and younger audience.
Read the full text of this article (PDF format).
PMN36-05
Issue: Vol. 3, No. 6: June 2004
Word Count: 448
TOPICS: Direct-to-Consumer (DTC) Advertising & Marketing | Branding