Trends Impacting Effectiveness

Although many people argue that physician detailing is inefficient, is often unproductive, and is difficult to do effectively, it is still "the best way for a doctor to find out about a product," according to Richard A. Bravasso, EVP/COO, Pharmedica Communications, LLC. He was speaking at a recent eyeforpharma conference on Sales Force Effectiveness, where he also moderated a panel of physicians who gave frank insights into what physicians want from pharmaceutical sales reps.

Two physicians -- one a specialist (cardiologist) and one a primary care physician -- offered their insights on how pharmaceutical companies can improve their relationships with physicians.

Topic headings:

• Not Just Donuts, Coffee, and Pizza
• Trends Impacting Effectiveness
• What Do Doctors Want?
• Good Rep vs. Bad Rep
• Samples & Patient Education
• Sales Rep Preparedness
• Local Dinner Meetings
• Closing Remarks and Demonstration