Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Conference Calendar Reader Surveys

Share |

GSK Strikes Back with a Grassroots Campaign
Genesis, Structure, & Key Messages of the Campaign

Mike Pucci, Vice President of External Affairs at GlaxoSmithKline (GSK), is a man with a mission, which is to get the word out about the good that the pharmaceutical industry is doing (or, as Pucci expressed his goal: to "Restore the reputation of the industry by communicating the value of our products, our research and our hope for the future"). He spoke recently at an industry Forum on Customer Relationship Management (CRM) held in Princeton, New Jersey.

Topics covered include:

  • Key Messages
  • Genesis and Structure of the Grassroots Campaign
  • Role of PhRMA
  • Program Available from GSK

Read this article now. It's FREE...

Download PDF file

PMN410-03
Issue: Vol. 4, No. 10: November 2005
Word Count: 1287

Find other articles in related Topic Areas:

Vol 4, #10 Contents








Pharma Marketing News Email Addr:  

Contact Information
Editor
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.