cDetailing

Addressing the Consumer Education Gap Steve Smith, Editor-in-Chief of Medsite has reengineered his company's eDetailing line to create engaging interactions crafted around effective methods to engage, inform, and educate adults. Now he has tapped this experience to design the company's first Consumer Detailing ("cDetailing") product, which is a novel rich-media online consumer disease education and drug information program. Topics covered include: cDetail vs. eDetail Yahoo! for Reach and Targeting Information Prescription Pharma e-Marketing at Tipping Point Targeted and Engaging Read this article now. It's FREE... Download PDF file

PMN48-01
Issue: Vol. 4, No. 8: September 2005
Word Count: 1479