Pharma's Plodding Approach to eMarketing

Mind-Boggling Communications Vs. Mind-Numbing Resistance Speaker after speaker at eyeforpharma's eCommunication & Online Marketing Conference, held recently (2006) in Philadelphia, commented on the plodding approach to e-communication and e-marketing (including social networking) taken by the pharmaceutical industry. This article, written by health communications veteran, Harry Sweeney, is a frank assessment of the key takeawys from this meeting. Topics covered include: Hurdles Acknowledged But Not Managed Ready or Not, Web 2.0 is Here! Futurist Visions Search Ad Faux Pas eKOLs Social Networking: Sea-Change for Pharma Read this article now. It's FREE... Download PDF file

PMN510-02
Issue: Vol. 5, No. 10: December 2006
Word Count: 2751

Find other articles in related Topic Areas:

• Direct-to-Consumer (DTC) Advertising & Marketing
• eMarketing & ePromotion
• Regulatory Compliance