Speaker after speaker at eyeforpharma's eCommunication & Online Marketing Conference, held recently (2006) in Philadelphia, commented on the plodding approach to e-communication and e-marketing (including social networking) taken by the pharmaceutical industry. This article, written by health communications veteran, Harry Sweeney, is a frank assessment of the key takeawys from this meeting.
Topics covered include:
- Hurdles Acknowledged But Not Managed
- Ready or Not, Web 2.0 is Here!
- Futurist Visions
- Search Ad Faux Pas
- Social Networking: Sea-Change for Pharma
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