Teaching New Dogs Old Tricks

An Interview with Professor Jim Avery of the Gaylord College of Mass Communications An interview with Professor Jim Avery at University of Oklahoma's Gaylord College of Mass Communication about preparing graduate students for a career in health advertising. According to professor Avery, health advertising is a lucrative option for his students. Listen to this podcast, in which Professor Avery discusses preparing graduate students for a career in health advertising: Listen to internet radio with Pharmaguy on Blog Talk Radio Includes: Nine things students learned about DTC from focus groups Health Advertising is a Lucrative Option for Students Role of Internet Read this article now. It's FREE... Download PDF file

PMN510-04
Issue: Vol. 5, No. 10: December 2006
Word Count: 1708

Find other articles in related Topic Areas:

• Direct-to-Consumer (DTC) Advertising & Marketing
• Strategic Marketing & Planning