The European eMarketing Scene

Desperately Seeking Strategy It's been ten years since the first European conference on pharmaceutical eMarketing. Yet European pharma eMarketing lags behind the US by at least 2 years. The industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences. Despite this, Europe is ahead of the curve and more forward thinking in its approach to eMarketing, especially to physicians. This article summarizes a recent Pharma Marketing Roundtable discussion of this topic. Members of the Roundtable included eMarketing representatives from several European pharmaceutical companies as well as eDetailing solution providers and consultants. Topics covered include: Strategically Challenged Europe Lags Behind the US Commercial vs. Educational eDetailing Implementation Issues Abound AstraZeneca: Brand Globally, Communicate Locally Changing Regulatory Landscape Sanofi-Aventis: Italian eDetailing Success Story Organizational Issues The Future Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:

PMN53-01
Issue: Vol. 5, No. 3: March 2006
Word Count: 2674

Find other articles in related Topic Areas:

• eMarketing & ePromotion
• Physician Marketing & Promotion
• Sales Force Effectiveness
• Brand Marketing
• Customer Relationship Management (CRM)
• Strategic Marketing & Planning