Pharma Marketing News
Pharma Marketing News Subscribe Glossary Daily Pharma News Feeds
Pharma Marketing Blog Discussion Forums Audio Podcasts Conference Calendar Reader Surveys

PMN Home | Advertising Information | FAQs | About Us | Contact Us | Privacy Policy
Share |

The European eMarketing Scene
Desperately Seeking Strategy

It's been ten years since the first European conference on pharmaceutical eMarketing. Yet European pharma eMarketing lags behind the US by at least 2 years. The industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences. Despite this, Europe is ahead of the curve and more forward thinking in its approach to eMarketing, especially to physicians. This article summarizes a recent Pharma Marketing Roundtable discussion of this topic. Members of the Roundtable included eMarketing representatives from several European pharmaceutical companies as well as eDetailing solution providers and consultants.

Topics covered include:

  • Strategically Challenged
  • Europe Lags Behind the US
  • Commercial vs. Educational eDetailing
  • Implementation Issues Abound
  • AstraZeneca: Brand Globally, Communicate Locally
  • Changing Regulatory Landscape
  • Sanofi-Aventis: Italian eDetailing Success Story
  • Organizational Issues
  • The Future

Read this article now. It's FREE...

Download PDF file

PMN53-01
Issue: Vol. 5, No. 3: March 2006
Word Count: 2674

Find other articles in related Topic Areas:

Vol 5, #3 Contents







Search All Pharma Marketing News Pages

Pharma Marketing News Email Addr:  

Contact Information
Editor
Pharma Marketing News


Pharma Marketing News | Subscribe | Discussion Forums | Podcasts | Blog
Daily News Briefs | Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2013. VirSci Corporation. All rights reserved.