Pharma Online Spending

An Interview with eMarketer Senior Analyst Lisa Phillips eMarketer, a company that analyses trends related to e-business, projects pharmaceutical companies will increase their Internet spending by about 25% this year, to $780 million, as marketers shift from consumer mass marketing to more targeted opportunities on the Internet. By 2008, online spending will rise to $1.3 billion, according to eMarketer's new report, "Pharmaceuticals Online: Direct-to-Patient Becomes a Reality." To better understand these numbers and other information presented in the eMarketer report, PMN interviewed Lisa Phillips, eMarketer Senior Analyst and author of the report. Topics covered include: Measured vs. Unmeasured Online Media Spending US Pharmaceutical and Health Care Online Ad Spending vs. US Total Online Ad Spending, 2003-2008 US Online Advertising Spending for Selected Pharmaceutical Companies Interactive Marketing Channels that US Marketers are Currently Using or Piloting Behavioral Targeting Read this article now. It's FREE... Download PDF file

PMN59-04
Issue: Vol. 5, No. 9: October 2006
Word Count: 1304

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