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Each issue of Pharma Marketing News is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help subscribers keep up to date on best practices and network with their peers.

Articles In the Current Issue of Pharma Marketing News

May 2008 Issue of Pharma Marketing News. Subscribe Now and get this and FUTURE issues delivered FREE by e-mail! Subscribers also get DISCOUNTS ON SPECIAL SUPPLEMENTS! Subscribe to the Pharma Marketing News Feed. Access article summaries and order reprints automatically via your RSS reader (e.g., RSSReader). No e-mail hassles, no sign-up necessary. Stay current with Pharma Marketing News on your personal My Yahoo! page. Moving the Needle on Adherence Both the financial and social implications of non-compliance were the subjects of the recent 7th Annual Forum on Patient Compliance, Adherence and Persistency. This article presents highlights and case studies from this forum. Read more... and order the reprint without subscribing. High Impact Content in Support of Rx Brands In this article, PLG Health CEO Philip Lief describes how his company developed and marketed 'The alli Diet Plan' book for GlaxoSmithKline in order to increase the visibility, brand recognition, and sales of the over-the-counter (OTC) alli® weight-loss product. Read more... and order the reprint without subscribing. How to Get Your Message In Front of Pharma Brand Managers How can you better position yourself to reach decision makers within pharmaceutical companies? Use Internet-based technology to get YOUR message/product or service pitch in front of busy product managers who wish to choose when and how to receive them. Read more... and order the reprint without subscribing. Subscribe Now and Get the Entire Issue Delivered FREE by e-mail!