PinUp: How to Get Away with Murder. Raise prices again & again, “educate” physicians,...

Welcome to the October 27, 2017, issue of Pharma Industry News Update (aka PinUp). Some drugs sell themselves, others require an army of

Purdue’s Opioid Marketing is Target of a Federal Criminal Probe

As reported by Bloomberg: Federal prosecutors in Connecticut began a criminal investigation into Purdue Pharma Inc.’s marketing of the controversial opioid painkiller OxyContin. U.S. Attorney Deirdre Daly is gathering documents about Purdue’s claim that...

PinUp: Follow the Money: Patient Groups, Rebates, More New Drugs

Welcome to the October 24, 2017, issue of Pharma Industry News Update (aka PinUp). Pharma financial support of patient groups is nothing new, but when you learn that 93% of them receive pharma funding it's a shock. And it seems money buys influence. IMHO, it may be time for more transparency.

PinUp: Who’s to Blame for the Opioid Epidemic? “Not Me! It’s You!” Says “Drug...

Welcome to the October 20, 2017, issue of Pharma Industry News Update (aka PinUp). Is the drug industry wholly, partly, or not to blame at all for the current opioid epidemic? There are many players in the 'drug industry,' but most consumers and voters only think Big Pharma when they here that phrase. But let's not forget the wholesalers that distribute drugs to pharmacies and hospitals. They are saying, 'it's not us, it's the DEA's fault.' And let's not forget to blame patients who willingly are recruited to lobby for less restrictions on opioids. Lastly - and I can't believe this argument is still out there - let's blame the poor people addicted to opioids!

PinUp: False Hope: From War on Opioids to War on Cancer, More…

Welcome to the October 17, 2017, issue of Pharma Industry News Update (aka PinUp). Let's focus on False Hope. First, there's the 'War on Drugs/Opioids,' which offered hope but failed from a law-enforcement perspective. We learn from a DEA whistleblower that Congress and drug company lobbyists hobbled the DEA's ability to go after companies that knowingly supplied opioids to corrupt 'pill mills.' Then there's the false hope of longer life for cancer patients peddled by both unregulated hospital and regulated drug marketers.

PinUp: Beware of Technology WizKid “Real Deals” Selling Fake Ads, More…

Welcome to the October 13, 2017, issue of Pharma Industry News Update (aka PinUp). When pharma marketers are bamboozled, one might say the

PinUp: Crocks of Shite: Purdue’s Gambit to Win Hearts & Minds, Celebrities Speaking Science...

Welcome to the October 10, 2017, issue of Pharma Industry News Update (aka PinUp). 'Crock of shite!' is a phrase I borrowed from my Irish friends. You can guess the King's English version. More politely known as 'a pile of poo', the term 'a crock of shit(e)' derives from an ancient Roman custom where people would poo into a pot if they were particularly bored by whichever philosopher happened to be talking rubbish at the time. What Purdue proposes as a way to combat overuse of opioids for pain is not so much boring as it is insulting to our intelligence! And don't get me started on the 'crock of shite' celebrities engage in when shilling for the pharma industry!

Is The End of Animated Characters in Drug Ads Neigh?

Merck has decided to dump its furry white vs black feline critters in its new direct-to-consumer advertising campaign for Belsomra saying that “the original ad served its purpose"; namely, breaking through...

PinUp: Alzheimer’s Patient Goes Boldly Into Patient Advocacy to Make a Living, Women of...

Welcome to the October 6, 2017, issue of Pharma Industry News Update (aka PinUp). While PhRMA praises the drug industry for

PinUp: Salaries of Pharma Marketers at All-Time High, Universal Flu Vaccine, More…

Welcome to the October 3, 2017, issue of Pharma Industry News Update (aka PinUp). Wow! According to an MM&M survey, salaries of pharma marketers skyrocketed in 2017. Perhaps because the drug industry needs smoke and mirrors to justify the cost of new medicines and hide the fact that some of its products - like the flu vaccines - do not work very well. Meanwhile, why has it taken so long to develop a universal flu vaccine and a searchable FDA adverse event database.