Moderator: John Mack

Participants:

• Jack Barrette, Yahoo!
• Walter Bartus, Sr. Program manager Xchange
• Michael Bishop, Exec. Dir., Bus. Dev. InterAct Communications, LLC
• Mario Cavallini, Manager, Competitive Intelligence, SimStar
• Joe DeBelle, Senior Director of Marketing Lathian Systems
• Vincent DeChellis, Independent Consultant NHHS
• Robert Nauman, Principal BioPharma Advisors Network
• Harry Sweeney, CEO/Chief Creative Officer, Dorland Global Health Communications

Survey:
See the results of the Pharma Marketing Network's 2006 Pharma Trend Survey, which asked respondents to rate the likelihood of various trends related to pharmaceutical marketing unfolding in 2006.

Article:
Pharma Trends to Watch in 2006

This is the time of the year when we all look into our crystal balls and try to come up with predictions for the new year. In December, 2005, for example, Pharmaceutical Executive Magazine published their 2006 Forecast based on interviews with a few experts. Pharma Marketing News also hosted its 2006 Pharma Trend Survey online beginning January 9, 2006. The Pharma Marketing Roundtable met by conference call on January 12 to discuss trends as well. This article summarizes the collective wisdom from these sources.

Topics covered include:

• Survey Topline Results
• Increase in Generic Competition
• Brands Caving-In to Generic Onslaught?
• Brand Differentiation
• R&D and the Pipeline of New Drugs
• Dreaded Precautionary Principle
• FDA Regulation of DTC: To Be or Not To Be?
• Risk: I Say Relative, You Say Absolute
• New Directions Part 1: Alternative Media
• New Directions Part 2: Unbranded DTC