Pharma Marketing Network Home

Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.

Subscribe



Editorial & Advisory Board
We accept advertising relevant to the interests of our subscribers.
For more information, see:

Media Kit





Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
Pharma Marketing News
Pharma Marketing News Subscribe Glossary Daily Pharma News Feeds
Pharma Marketing Blog Discussion Forums Audio Podcasts Conference Calendar Reader Surveys Pharma Marketing Vendor Directory

Advertising Information | FAQs | About Us | Contact Us | Privacy Policy

Affiliate Article:
MSL Training Design with ROI in Mind
Author: Jane Chin, Ph.D., President, Medical Science Liaison Institute, LLC

SUMMARY

If we define Medical Science Liaison (MSL) training as enabling an MSL to adopt a desired behavior or fulfill a desired performance expectation, we can readily see how most of what we call "training" is not really training at all. Most MSL training involves information sessions where we try to dump as much information on the MSL as we can in a given time period. The agenda can look impressive and the slide decks even more so, but when the MSL leaves the training, what behaviors and performance are shown as a result of the two or three days you and the MSL have just invested? In other words, what kind of ROI can you expect from MSL training?

Topics covered include:

  • The ROI Framework for Optimal Training Results
  • Clarify Objectives
  • Implementation
Order and pay for this reprint now using your credit card...

ONLY $29.95
Download PDF file immediately after paying:

Add to Cart

View Cart


Special Supplement
Physician Education
Key Opinion Leaders, Medical Science Liaisons, & CME

PhysEd Supplement Cover More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals.

This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process.

TABLE OF CONTENTS

ORDER HERE

Order and pay for this Special Supplement now using your credit card...

ONLY $29.95
Download PDF file immediately after paying:


Add to Cart

View Cart

If you wish to pay by check or credit card off-line, please use:
Printable Order Form



Pharma Marketing News | Subscribe | Discussion Forums | Roundtable | Podcasts | Blog
Daily News Briefs | Surveys | Resources/Links | Glossary | Case Studies | Reports
Pharma Marketing Vendor Directory | Conference Calendar | Pharma Jobs
Advertising Information | FAQs | About Us | Privacy Policy

© 2004-2008. VirSci Corporation. All rights reserved.

 Subscribe
Pharma Marketing News
A FREE monthly
e-newsletter for pharma marketing professionals.

Current Issue
Order Reprints

 Find a Vendor
Pharma Marketing Vendor Directory
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry.
Learn More
Access Listings

 Network
Online Discussion & Networking Forums
Network with your peers in the industry, seek help advancing your career, discuss current issues.
Learn More

 Advertise
Promote Your Products and Services
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities.
Learn More
Media Kit

Get Rate Card
Click Here

 Meet
Attend Industry Conferences and Seminars
Pharma Marketing News is proud to be a media partner for dozens of industry conferences.
Conference Calendar

Get Your Event Listed
Click Here

 Find a Job
Get Help Finding a Job in the Pharma Industry
Post your resume to the Pharma Marketing Network Job Exchange Forum where you can also find help from colleagues.

Employers interested in announcing job openings should contact us.