
Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.
Subscribe
Editorial & Advisory Board
We accept advertising relevant to the interests of our subscribers. For more information, see:
Media Kit
Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
|

Advertising Information |
FAQs |
About Us |
Contact Us |
Privacy Policy
Affiliate Article:
Medical Science Liaisons: Biotech's Special Forces
Author: Jane Chin, Ph.D., President, Medical Science Liaison Institute, LLC
SUMMARY
Biotechnology companies with a product commercialization strategy are deploying field-based
medical science liaisons (MSLs) to increase awareness of a therapeutic market, support clinical
trials, and educate the healthcare community on appropriate product utilization. Attracting
experienced MSLs to smaller or younger companies remains a significant challenge for MSL
directors. Comprehensive MSL training programs are also lacking at young biotechnology
companies, even though directors interviewed in this paper all agreed that training is a key
provision to equip MSLs for quality performance. As field-based medical programs are
expanding in the biopharmaceutical industry, small MSL teams often compete in the same
market dominated by large pharmaceutical MSL forces. Small teams that are staffed with
experienced MSLs, trained rigorously on both technical and non-technical competencies, and
motivated toward effective teamwork are positioned for success. Medical science liaison
directors who proactively communicate with senior management on the value that MSLs bring
to their companies are more likely to obtain resources for training and will leverage their MSL
programs for growth.
This article provides helpful suggestions that biotech and other science-based companies can use to build their MSL force.
Topics covered include:
- The challenges
- Table 1: Critical factors in staffing a successful medical science liaison program
- Limited talent pool
- Outsourcing has its limits
- Practical Solutions
- Attracting talent
- Technical and tactical training for MSLs
- Getting management agreement
- Optimising teamwork and communication
Order and pay for this reprint now using your credit card...
ONLY $24.95 Download PDF file immediately after paying:
Special Supplement
Physician Education Key Opinion Leaders, Medical Science Liaisons, & CME
More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals.
This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process.
TABLE OF CONTENTS
ORDER HERE
Order and pay for this Special Supplement now using your credit card...
ONLY $29.95 Download PDF file immediately after paying:
If you wish to pay by check or credit card off-line, please use:
Printable Order Form
Pharma Marketing News |
Subscribe |
Discussion Forums |
Roundtable |
Podcasts |
Blog
Daily News Briefs |
Surveys |
Resources/Links |
Glossary |
Case Studies |
Reports
Pharma Marketing Vendor Directory |
Conference Calendar |
Pharma Jobs
Advertising Information |
FAQs |
About Us |
Privacy Policy
© 2004-2008. VirSci Corporation.
All rights reserved.
|
| Find a Vendor |
Pharma Marketing Vendor Directory
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry.
Learn More Access Listings
|
| Network |
Online Discussion & Networking Forums
Network with your peers in the industry, seek help advancing your career, discuss current issues.
Learn More
|
| Advertise |
Promote Your Products and Services
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities.
Learn More Media Kit
Get Rate Card Click Here
|
| Meet |
Attend Industry Conferences and Seminars
Pharma Marketing News is proud to be a media partner for dozens of industry conferences.
Conference Calendar
Get Your Event Listed Click Here
|
| Find a Job |
Get Help Finding a Job in the Pharma Industry
Post your resume to the Pharma Marketing Network Job Exchange Forum where you can also find help from colleagues.
Employers interested in announcing job openings should contact us.
|
|