These resources are provided solely for your educational and professional needs based on the judgement of our editorial team; no endorsement of these sites, publications, or organizations is implied. Except for some case studies, no promotional fee has been paid by any resource listed here. If you would like to contribute a resource to include on this page, please use the Pharma Marketing Resource Form to tell us about it.

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• Barnett International - Barnett International offers consulting and training to pharmaceutical, biotechnology and medical device companies.
• The Center for Business Intelligence (CBI) - CBI is a world-class conference company that focuses on producing high-level programs for executive decision-makers who face strategic issues in domestic and international markets.They provide conferences focused on several business categories, including Pharmaceutical and Biotech. Accessed 8/15/2003.
• The Insitute for International Research - USA (IIR-USA) - The Institute for International Research (IIR) is an international conference company with more than 100 different business units and 3,500 employees in 70 countries. Founded in 1973 by Irvine Laidlaw, the current Chairman, IIR continues to provide unbiased, leading-edge business information through our conferences, workshops, seminars, and the Internet. IIR provides confernces in many business areas including Pharmaceutical. Accessed 8/15/2003.
• The International Quality & Productivity Center (IQPC) - The International Quality & Productivity Center (IQPC) is dedicated to providing practical, detailed information through conferences held at both the national and international level. IQPC conferences serve a broad range of specialized fields including Pharmaceutical & Healthcare. Accessed 8/15/2003.
• Pharmaceutical Education Associates - Pharmaceutical Education Associates provides an unbiased forum for the exchange of ideas and knowledge-based solutions to FDA-regulated Industries. Accessed 8/15/2003.
• The Strategic Research Institute (SRI) - The Strategic Research Institute creates, produces and manages conferences covering industry specific business-to-business topics.They provide conferences focused on several business categories, including Pharmaceutical and Biotech. Accessed 8/15/2003.

• Food & Drug Administration (FDA) - FDA is the federal agency responsible for ensuring that foods are safe, wholesome and sanitary; human and veterinary drugs, biological products, and medical devices are safe and effective; cosmetics are safe; and electronic products that emit radiation are safe. FDA also ensures that these products are honestly, accurately and informatively represented to the public. Try the FDA Search Page to find what you are looking for.
• Center fro Drug Evaluation and Research (CDER) - The FDA's Center fro Drug Evaluation and Research (CDER) evaluates all new drugs and approves drugs for sale in the US. Home of the Office of Medical Policy Division of Drug Marketing, Advertising, and Communications (DDMAC), which routinely monitors TV, radio, Internet, and print drug ads to ensure that they are truthful and balanced.
• HHS Office of Inspector General (OIG) - The mission of the Office of Inspector General, as mandated by Public Law 95-452 (as amended), is to protect the integrity of Department of Health and Human Services (HHS) programs, as well as the health and welfare of the beneficiaries of those programs.

• The Association of the British Pharmaceutical Industry (ABPI) - ABPI is the trade association for about a hundred companies in the UK producing prescription medicines. Its member companies research, develop, manufacture and supply more than 90 per cent of the medicines prescribed through the National Health Service (NHS).
• European Pharmaceutical Marketing Research Association (EphMRA) - EphMRA is the Association which brings together European, research-based pharmaceutical companies operating on a global perspective. EphMRA is the dedicated forum for strategic business intelligence and marketing research professionals.
• International Federation of Pharmaceutical Manufacturers Associations (IFPMA) - The IFPMA represents the worldwide research-based pharmaceutical industry and manufacturers of prescription medicines generally. The Federation has a central role in the exchange of information within the international industry, and in the development of position statements on matters of policy.
• The Pharmaceutical Business Intelligence Group (PBIRG) - The PBIRG is a not-for-profit industry association dedicated to the advancement of global healthcare marketing research, business intelligence, and strategic planning in theory and practice.
• Pharmaceutical Marketing Research Group (PMRG) - PMRG is an independent, voluntary, non-profit association whose purpose is to stimulate improvement of marketing research and its utilization.
• Pharmaceutical Research and Manufacturers of America (PhRMA) - The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading research-based pharmaceutical and biotechnology companies.

• Accreditation Council for Continuing Medical Education (ACCME) - the ACCME promotes, develops, and encouragse the development of principles, policies, and standards for continuing medical education and applies these principles, policies, and standards in the accreditation of institutions and organizations offering continuing medical education.
• Internet Healthcare Coalition (IHCC) - an international, non-partisan, non-profit organization dedicated to educating healthcare consumers and professionals about the evolving issues relating to the quality of Internet health resources and information. In October 1999, the Coalition launched its ongoing "eHealth Ethics Initiative" to provide a forum for the development and promotion of ethical principles for health-related Web sites.

• Pew Internet and American Life Project - Internet Health Resources (July 2003) - This Pew Internet & American Life Project report is based on the findings of a daily tracking survey on Americans' use of the Internet and an online survey about Internet health resources. The findings should be of interest to pharmaceutical marketers interested in reaching consumers online.

• 'Tis Always the Season for Giving (September 2004) - A white paper produced by the California Public Interest Research Group (CALPIRG) on the practice and problems of pharmaceutical detailing. This white paper examines the mechanics and potential harms of pharmaceutical detailing, describes the steps that have been taken to address those problems, and explores policy options for addressing the issue.

• Advancing the Pharmaceutical Industry Through Mobile Technologies - This paper briefly explores why mobile solutions are sweeping the pharmaceutical industry. It gives a high-level overview of some exciting mobile opportunities, and invites you to consider how you might leverage these and similar opportunities in your own organization today.

• American Pharmacists Association (APhA) - The American Pharmacists Association (APhA), the national professional society of pharmacists, founded in 1852 as the American Pharmaceutical Association, is the first established and largest professional association of pharmacists in the United States. The more than 50,000 members of APhA include practicing pharmacists, pharmaceutical scientists, pharmacy students, pharmacy technicians, and others interested in advancing the profession.
• Drug Information Association (DIA) - DIA develops and delivesr training courses and curricula in selected professional interest areas to support career development within highly regulated health care and related industries.
• Healthcare Businesswomen's Association (HBA) - HBA membership is composed of more than 1,600 women and men and 78 companies in the pharmaceutical, biotech and healthcare industries. Members cross nearly all organization levels, all career stages and a variety of disciplines. The national organization, based in Fairfield, NJ, holds bimonthly seminars and workshops in New Jersey, New York, and Pennsylvania.

• AMA Guidelines for medical and health information sites on the Internet
• AMA's guidelines regarding gifts to physicians, Opinion E-8.061 Gifts to Physicians from Industry. Many gifts given to physicians by companies in the pharmaceutical, device, and medical equipment industries serve an important and socially beneficial function. For example, companies have long provided funds for educational seminars and conferences. However, there has been growing concern about certain gifts from industry to physicians. Some gifts that reflect customary practices of industry may not be consistent with the Principles of Medical Ethics. To avoid the acceptance of inappropriate gifts, the AMA suggests that physicians should observe these guidelines.
• Draft Standards for Commercial Support of CME issued by the Accreditation Council for Continuing Medical Education (PDF file); accessed 4/30/2003.
• e-Health Code of Ethics - Internet Healthcare Coalition. The e-Health Code of Ethics is an international set of principles that can help organizations create compatible standards governing the day-to-day running of ehealth businesses or for any health-related Internet endeavor. URAC's Standards for Health Web Sites, for example, is based, at least in part, on the e-Health Code of Ethics.
• FDA AND THE INTERNET: ADVERTISING AND PROMOTION OF MEDICAL PRODUCTS - Transcripts from a 2-day public hearing held on October 16 and 17, 1996. This seminal meeting still stands as a good guide to the issues of concern not just for the FDA and FDA-regulated Web sites, but for all commercial health Web sites.
• FTC's Fair Information Practice Principles
• How to Comply With Children's Online Privacy Protection Rule (COPPA)
• How to Design Online Marketing that Meets the Highest eHealth Ethics Standards - Workshop presentation by John Mack, VirSci Corporation. This presentation reviews e-health ethics guidelines relevant to pharmaceutical marketers and provides information about how to design online marketing campaigns that comply with these guidelines.
• PhRMA Code on Interactions with Healthcare Professionals (PDF file); accessed 4/30/2003.
• URAC Health Web Site Accreditation; accessed 7/27/2003.

• Direct-To-Consumer Promotion: Public Meeting (September 22 and 23, 2003). The Food and Drug Administration (FDA) held a public meeting regarding direct-to-consumer (DTC) promotion of prescription drugs. The purpose of the meeting was for FDA and other persons and organizations to present the results of research on the promotion of prescription drug products directly to consumers through print, broadcast, and other types of media. FDA was particularly interested in hearing about research that provided insight into the effect that direct-to-consumer promotion has on the public health. Presentations from the Meeting. Accessed 10/8/2003.

General Sources of Market Research Data:

• IMS Health
  Operating in more than 100 countries, IMS Health is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. With $1.4 billion in 2003 revenue and 50 years of industry experience, IMS offers leading-edge business intelligence products and services that are integral to clients’ day-to-day operations, including portfolio optimization capabilities; launch and brand management solutions; sales force effectiveness innovations; managed care and over-the-counter offerings; and consulting and services solutions that improve ROI and the delivery of quality healthcare worldwide.

• Manhattan Research, LLC
  Manhattan Research helps healthcare and life sciences organizations adapt, prosper and maximize opportunities in the networked economy. The company seeks to serve as a strategic positioning system for clients, helping them use industry expertise, robust data sets, and insight to maximize the value of their overall business strategy.

Specific Sources of Market Research Data:

• Accel Report (Through Our Customers' Eyes, 2003). The Accel Report is a document describing the state of the relationship between Physicians and Drug Reps. Based on proprietary research conducted by Accel in March 2003, it presents a fascinating glimpse into the problematic state of mind of MDs when it comes to drug company reps and their samples and points the way towards making realistic improvements. Accessed 4/15/2004.
• Accreditation Council for Continuing Medical Education (ACCME), Annual Report Data (1998-2001); accessed 6/20/2003.
• Cyberchondriacs Update, Harris Poll, May, 2002; accessed 3/30/2003.
• RAPP Study. RAPP is an independent study comparing the Return on Investment (ROI) of the four major promotional tactics (Detailing, DTC Advertising, Medical Journal Advertising, and Physician Meetings & Events). The study was first presented to the industry on May 22, 2001 by its author, Dr. Scott Neslin. This site contains a pdf file of the slides and speaker notes used during that presentation. Webcast of RAPP presentation is not currently available.
• Seeking Health Care Information: Most Consumers Still on the Sidelines, Center for Studying Health Systems Change; accessed 3/30/2003.
• Pew Internet and American Life Project - Internet Health Resources (July 2003) - This Pew Internet & American Life Project report is based on the findings of a daily tracking survey on Americans' use of the Internet and an online survey about Internet health resources. The findings should be of interest to pharmaceutical marketers interested in reaching consumers online.
• Vital Signs - E-Health in the United States (Boston Consulting Group, January 2003); accessed 6/20/2003.
  Physician and patient use of the Internet.
• Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey (Preliminary Results); accessed 7/28/2003.
• What Drives Health Consumer Trust and Credibility on the Web? (Powerpoint Presentation), presentation at Internet Healthcare Coalition Teleseminar, October 30, 2002; accessed 3/30/2003.

• Compliance Program Guidance for Pharmaceutical Manufacturers (PDF file), Office of the HHS Inspector General; accessed 4/30/2003.
• Pharma HIPAA & Privacy Impact Survey - this online survey intends to "take the pulse" of a broad range of pharmaceutical stakeholders, including legal, compliance, marketing, research, e-business, and IT managers to help us identify the industry's “hot button” issues with regard to HIPAA and privacy and what colleagues are doing to address those issues; accessed 7/27/2003.
• Pharma Privacy News; FREE monthly news service covering federal, state, and EU privacy regulations, laws and actions of interest to busy pharmaceutical executives as well as support staff requiring varying levels of detail; accessed 7/27/2003.
• Protecting Privacy and Gaining Pharmaceutical Customer Trust; how well are pharmaceutical companies complying with FTC Fair Information Practice Principles? This presentation reviews how these guidelines are relevant to pharmaceutical marketers; accessed 7/27/2003