Product Name	medconference managersm
Company	The Maxwell Group, Inc.
Client	A major US based pharmaceutical company.
Client Need	To disseminate product information to a large prescriber base, through a PhRMA guideline-friendly program that physicians could access via the Internet. It was important for the client to minimize logistics issues, eliminate travel costs, and maximize ROI for the promoted products.
Solution (Product Description)	Live Online Medical Education Programs -- A suite of services to extend the value of web conferencing across the pharmaceutical and healthcare communities. "medconference managersm" uses a prominent web collaboration platform to deliver new product and product enhancement information to physicians worldwide, bringing the industry's leading experts to the physician at the desktop of a standard PC with Internet connection. The program allows physicians to participate in live, online, interactive events from the convenience of their homes or offices.
Results	The revenues for the brands featured in the 60-minute lunch and dinner hour online live education programs increased an average of 18% in 2002 and 19% in the first quarter of 2003. The program has seen a ten-fold increase in both hosted events and attendance, ultimately resulting in more prescribers informed of product information via this unique marketing medium.
Comments	"Our customers' success is attributed to our combination of people, process and proprietary technology; creating a platform to support large-scale, profitable, and cost effective eMarketing and eLearning events." -- Bob Maiden, President of Maxwell Training/Online-e-vents