Case Study: Audio with Synchronized Visuals Streaming Over Low Bandwidth Internet Connections for Physician Detailing and Other Communications Programs

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VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
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E-mail: infovirsci@virsci.com

Case Study - Physician eMarketing

Audio with Synchronized Visuals Streaming Over Low Bandwidth Internet Connections for Physician Detailing and Other Communications Programs

Many physicians have not yet adopted high bandwidth Internet connections nor installed "plug-ins" to view multimedia presentations. A low bandwidth solution that allows the synchronization of sound and images without special software could be an effective communications tool to reach busy, technically-challenged physicians. Such a solution is described in the following case study scenario.

Product Name AV Mail^tm

Company AudioNet International, LLC

Client A small, US based pharmaceutical company.

Client Need The client's sales reps were having a difficult time getting "face time" with many of their physicians, especially since the HIPAA Privacy Rule became effective in April, 2003. They needed a new and compelling method to deliver their product information to busy physicians without requiring special software or hardware to access.

Solution
(Product Description) AV Mail^tm provides a creative method of presenting messages about pharmaceutical products using sound, voice, and pictures to physicians and pharmacists over the Internet. The presentation can be sent as easily as e-mail to virtually any computer in the world with no additional equipment or software program necessary for the physician to access the information, regardless of the browser or email program that is being used.

Results The client's sales reps were able to record their own voice-overs for the presentation, which combined moving slides with audio, making for a more captivating and effective presentation. The AV-Mail^tm presentation was accessed on demand and physicians were able to request more information simply by clicking on a hyperlink.

Comments "We found out that a majority of physicians connect to the Internet via sub-56k connections. In order not to frustrate the physician, pharmaceutical companies need to use low band Internet communication technologies."

-- Michael Garvin, COO, AudioNet International, LLC