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eDetailing Solution as Part of a Cross-Channel Strategic Relationship

eDetailing solutions do not exist in a vacuum. To integrate with other sales and marketing programs, strategic planning is required to fit eDetailing into a marketing continuum. As this case study shows, it is advantageous to work with a partner that can help develop the strategy and that has the implementation skill-set as well.

Product Name	Temel ePharma Marketing Solution
Company	Temel, Inc.
Client	Cephalon, an international biotech company
Client Need	Cephalon desired an eDetailing solution for its GABITRIL brand. Soon after development of the eDetailing program began, Cephalon decided to develop other online marketing programs, including eDetailing, for PROVIGIL as well.
Solution (Product Description)	Building on the eDetailing solution, Temel and the PROVIGIL brand team began discussions around the redesign of the PROVIGIL brand website. Temel consulted the brand team as to the site's overall design, content and usability. In just two months, Temel launched the redesigned PROVIGIL.com brand website and went on to develop a global web standards manual for all PROVIGIL web properties. The project provided Cephalon with a comprehensive set of standards, guidelines and templates needed for it's global marketing partners to quickly and easily develop international websites.
Results	Both eDetailing programs were launched successfully and have eDetailed many physician's increasing TRx volume for the brands as well as overall brand equity. The result is a high-caliber set of solutions that are implemented with a common strategic direction and dedication to building brand equity.
Comments	"The ePharma marketing relationship that Temel has developed and shared with Cephalon is a success for both parties and continues with each new project. It's representative of the marketing continuum that Temel offers our clients, the broad skill-set we employ and the strategic planning integrated into each initiative." -- Adam Cossman, Executive Director, Business Development & Client Services at Temel, inc.