THE ISSUE

In a recent JAMA article, "Health Industry Practices That Create Conflicts of Interest," a group of influential doctors argue that free gifts, drugs and classes that pharmaceutical and medical device makers routinely give doctors undermine good medical care. The authors also urge a ban on such gifts. You can read more about this in the NY Times article: "Doctors Urge Ban on Gifts From Drug Makers."

This survey asks your opinion whether or not the following gifts to physicians create conflicts of interest:

• Free drug samples
• Free meals away from the office
• Pharma-supported CME (free to physicians)
• Payment for consulting relationships
• Payment for travel to meetings or scholarships to attend meetings
• Payment for participation in speakers bureaus
• Free provision of ghostwriting services
• Grants for research projects
• Payment for attendance at lectures and conferences
• Free lunch delivered to office in exchange for sales presentation

• Interactive Summary of Results (de-identified, excludes open-ended responses and comments that may identify the respondent). Allows you to use filters to examine results from different subsets of respondents (e.g., pharma company employees vs. non-pharma people, etc.)
• For a complete in-depth analysis with comments from Pharma Marketing Roundtable participants, see the article "Free Gifts to Physicians: What's the Big Deal?" published in the February, 2006 issue of Pharma Marketing News (subscription or reprint fee required to access the full text of this article).

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