Grading Pharma’s Favorite Buzzwords the Good, the Bad, the Useless
You may have heard a lot of criticism of pharma marketing “buzzwords” lately and wonder what marketing professionals think of the many buzzwords commonly used by the pharmaceutical industry today. A selection of these buzzwords appears in the Pharma Buzzword Bingo Card shown below.
Please take a few minutes to tell me YOUR opinion about the usefulness of these terms:
The survey results will be summarized in the May 2015 issue of Pharma Marketing News. After you complete the survey, you will be able to see the summary of responses to date. Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.
Download a printable Word (.docx) version of the Pharma Buzzword Bingo card here. You can insert your own buzzwords.