Is it OK for pharmaceutical companies to pay celebrities -- TV and movie stars, sports figures, etc -- to be spokespeople to raise awareness of medical conditions or to promote specific Rx treatments? Do such celebrity spokespeople provide a good return on investment for pharmaceutical marketers? Should each pharmaceutical company be required to publicly disclose how much money it pays celebrity spokespeople?
CLICK HERE to take the survey. After taking the survey, you will be able to see the results to date.
From time to time, Pharma Marketing Network hosts surveys of subscribers and visitors to the website. These surveys give you an opportunity to offer your opinions and insights on important pharmaceutical marketing issues. After taking the survey, you can view a summary of the de-identified survey results.
Surveys are conducted anonymously, meaning you do not have to supply your name or contact information. However, you may opt in to provide this information so that we may contact you for more details or to quote you in any article we may write summarizing the results of the survey.
This survey asks you to "predict" the impact of possible future healthcare market scenarios on the drug industry in the next 5 to 8 years (ie, 2012 to 2019).
Click here for more information and link to the survey.
There are several ways in which pharmaceutical companies or their agents can ADVERTISE products and ENGAGE in conversations via social networks. This survey asks repondents their opinions on best practices.
Click here for more information and link to the survey.
This survey asks respondents questions relating to potential bias in continuing medical education (CME) programs supported by pharma/medical device companies and how to limit the need for industry funding of CME.
Click here for more information and link to the survey.
All Surveys & Results
Access the results of the following surveys. Some may still be open for participation.