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Featured Survey

Is it OK for pharmaceutical companies to pay celebrities -- TV and movie stars, sports figures, etc -- to be spokespeople to raise awareness of medical conditions or to promote specific Rx treatments? Do such celebrity spokespeople provide a good return on investment for pharmaceutical marketers? Should each pharmaceutical company be required to publicly disclose how much money it pays celebrity spokespeople?

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After taking the survey, you will be able to see the results to date.

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Welcome to Pharma Marketing Surveys!
From time to time, Pharma Marketing Network hosts surveys of subscribers and visitors to the website. These surveys give you an opportunity to offer your opinions and insights on important pharmaceutical marketing issues. After taking the survey, you can view a summary of the de-identified survey results.

Surveys are conducted anonymously, meaning you do not have to supply your name or contact information. However, you may opt in to provide this information so that we may contact you for more details or to quote you in any article we may write summarizing the results of the survey.
Other Featured Surveys
Predicting the Future of the Drug Industry: 2012 and Beyond

Crystal Ball This survey asks you to "predict" the impact of possible future healthcare market scenarios on the drug industry in the next 5 to 8 years (ie, 2012 to 2019).

Click here for more information and link to the survey.
Rules for Pharma Engagement in Patient/Physician Social Networks

SM Principles Survey LogoThere are several ways in which pharmaceutical companies or their agents can ADVERTISE products and ENGAGE in conversations via social networks. This survey asks repondents their opinions on best practices.

Click here for more information and link to the survey.
Potential for Bias in Commercially Supported CME

SM Principles Survey LogoThis survey asks respondents questions relating to potential bias in continuing medical education (CME) programs supported by pharma/medical device companies and how to limit the need for industry funding of CME.

Click here for more information and link to the survey.

All Surveys & Results
Access the results of the following surveys. Some may still be open for participation.

What's Your Opinion?

From a marketing perspective, is the Novo Nordisk deal with Paula Deen Brilliant or Dumb?
Brilliant!
Dumb!
It remains to be seen.
  

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Pharma Marketing Network
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