To Engage Patients Pharma Must Commit to the Long Haul
In this 3-minute audio snippet, Andrew Schorr, Founder and Host of PatientPower.info, notes that pharma agency accounts come and go, but patients are living with their conditions day in and day out. Pharma has to be careful, says Schorr, when approaching patients about how they view the commitment.
You can hear the full interview of Andrew Schorr here:
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