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TweetChat Return on Investment
Alves and FonteyneIn this 2.5-minute audio snippet, Patricia Alves and Jaclyn Fonteyne, members of the Boehringer Ingelheim Social Media Team, talk about the working with legal-regulatory to plan TweetChats and what they consider to be the measures of success -- aka, return on investment -- for pharma TweetChats.



You can hear the full interview of Alves and Fonteyne here:
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