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Role of Social Media in Putting Patients First & Foremost in the Minds of Pharma Marketers
Alex ButlerIn this 1.5-minute audio snippet, Alex Butler, Managing Director at The Earthworks and recipient of the first PharmaguySocial Media Pioneer Award, posits that social media has been instrumental in putting the patient first & foremost in the minds of pharma marketers.



You can hear the full interview of Alex Butler here: Other resources:

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