Don't Follow FDA Guidance on Use of Google SiteLinks
In this 2-minute audio snippet, Dale Cooke, Principal, PhillyCooke Consulting, talks about the limitations of Google Adword Sitelinks for complying with FDA's June 2014 guidance on space-limited communications.
Cooke explains why FDA's recommendation for using Sitelinks should not be followed by pharma brand advertisers.
Cooke was was a guest on the Pharma Marketing Talk podcast show. You can listen to the full podcast interview of Cooke here:
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