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How Do You Define "Engagement?"
Shona Davies and Sean NicholsonIn this 3-minute audio snippet, Shona L. Davies, Communications & Programme Leader, Univadis, and Sean Nicholson, Senior Director, Social Media, Intouch Solutions, define what they mean by social media "engagement" and its value to healthcare professionals and consumers. They discussed their views on the iPharma 2014 panel "Value Propositions of Digital Engagements," moderated by Pharmaguy.
  

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