Identifying Online Opinion Leaders Using Social Media Listening Tools
In this 3-minute audio snippet, Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., talks about how social media listening tools can help pharma marketers identify online patient and physician opinion leaders in specific disease categories.
Fazzina was was a guest on the Pharma Marketing Talk podcast show. You can listen to the full podcast interview of Fazzina here:
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