In this 2.5-minute audio snippet, Jeff Greene, digital strategy lead at New Solutions Factory, talks about why the pharmaceutical industry should be concerned about the security issues of apps it develops for wearable devices. He also gives some pointers for managing the threat and avoiding becoming the next Ashley Madison.
This snippet was extracted from a 30-minute Pharma Marketing Talk conversation with Greene that aired LIVE on Wednesday, 9 September 2015:
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