In this 2.5-minute audio snippet, Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, talks about Rx brand personalities as perceived by consumers and how pharmaceutical marketers can use or abuse how consumers perceive their brands' human characteristics.
You can hear the full interview of Lea Katsanis here:
Pharmaguy is interested in conducting 5-minute interviews with authors, conference speakers, consultants, pharma brand managers, and anyone else who has an interesting story or point of view relating to the pharmaceutical industry. You can even be anonymous, if necessary. If the topic warrants more than 5 minutes, we can take it up a notch on Pharma Marketing Talk.
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