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Benefits & Risks of Rx Brand Personality
Lea KatsanisIn this 2.5-minute audio snippet, Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, talks about Rx brand personalities as perceived by consumers and how pharmaceutical marketers can use or abuse how consumers perceive their brands' human characteristics.



You can hear the full interview of Lea Katsanis here:

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