In this 4-minute audio snippet, Ryan McGuire, Research Team Leader at Cutting Edge Information, talks about some of the challenges faced by small and large pharmaceutical companies in launching mobile apps including picking the right agency, determining at what point in a drug's lifecycle to begin the process, and how to coordinate a true global launch of a mobile campaign.
You can hear the full interview of Ryan McGuire here:
Pharmaguy is interested in conducting 5-minute interviews with authors, conference speakers, consultants, pharma brand managers, and anyone else who has an interesting story or point of view relating to the pharmaceutical industry. You can even be anonymous, if necessary. If the topic warrants more than 5 minutes, we can take it up a notch on Pharma Marketing Talk.
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