Patients Speak For and Against Direct-to-Consumer Off-Label Promotion of Drugs
In these audio snippets, several anonymous patients and patient advocates tell why they are in favor of or against allowing pharmaceutical companies to promote/advertise off-label uses of drugs directly to patients.
These patients were interviewed via the inVibe platform, which engages research participants (patients, physicians, and payors) on their smartphones and collects responses via automated, voice-response surveys. Learn more at www.invibe.co.
The survey was done in preparation for FDA's Part 15 public hearing on "Manufacturer Communications Regarding Unapproved Uses of Approved or Cleared Medical Products" on 9-10 November, 2016 (see below). Pharma Marketing News is also hosting a survey of readers on this topic (click here).