In this 3-minute audio snippet, Peter Houston, founder of Flipping Pages Media Ltd, discusses the pros and cons of Tumblr and whether it is possible for pharma marketers to get involved with Tumblr. Is it too Early?
"I'm not suggesting that anyone switch their social media budget to Tumblr today on the strength of Yahoo's involvement," said Houston. "But it's worth keeping an eye on what Yahoo does and how the Tumblr audience responds. If they get the content marketing part of the play right and the user base keeps active, Tumblr might just make it into your social media marketing plan."