The Intricacies of Rx Drug Advertising: How Marketers & Regulatory People Can Just Get Along
In this 3-minute audio snippet, Preeti Pinto, a regulatory consultant and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca, talks about how regulatory-savvy pharma marketers are in a better position to challenge their regulatory colleagues when they say "No." Pinto's comments were made in context of the Advertising and Promotions Course she offered as a part of the Temple University School of Pharmacy's Quality Assurance/Regulatory Affairs Graduate Program.
You can hear the full interview of Preeti Pinto here:
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