PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys
Share |

Implementing the New Customer Centric Marketing Model
Rob Halkes In this 3-minute audio snippet, Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, talks about the structural changes needed to implement a new commercial model for a pharmaceutical marketing approach, which provides added value to medicines, helps physicians provide better care for their patients, and builds a sustainable relationship with customers.

The three components of the new model that were discussed in the full interview (here) are: (1) Value Proposition - promoting the therapy WITH the drug, (2) A Customer-Centric Market Approach, and (3) Process of Change - reorganizing the marketing decision process within pharmaceutical companies.

Other resources:

Links to More Information

Messages from Our Sponsors

Contact Information
Pharma Marketing Network

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.