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Implementing the New Customer Centric Marketing Model
Rob Halkes In this 3-minute audio snippet, Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, talks about the structural changes needed to implement a new commercial model for a pharmaceutical marketing approach, which provides added value to medicines, helps physicians provide better care for their patients, and builds a sustainable relationship with customers.



The three components of the new model that were discussed in the full interview (here) are: (1) Value Proposition - promoting the therapy WITH the drug, (2) A Customer-Centric Market Approach, and (3) Process of Change - reorganizing the marketing decision process within pharmaceutical companies.

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