Implementing the New Customer Centric Marketing Model
In this 3-minute audio snippet, Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, talks about the structural changes needed to implement a new commercial model for a pharmaceutical marketing approach, which provides added value to medicines, helps physicians provide better care for their patients, and builds a sustainable relationship with customers.
The three components of the new model that were discussed in the full interview (here) are: (1) Value Proposition - promoting the therapy WITH the drug, (2) A Customer-Centric Market Approach, and (3) Process of Change - reorganizing the marketing decision process within pharmaceutical companies.
Pharmaguy is interested in conducting 5-minute interviews with authors, conference speakers, consultants, pharma brand managers, and anyone else who has an interesting story or point of view relating to the pharmaceutical industry. You can even be anonymous, if necessary. If the topic warrants more than 5 minutes, we can take it up a notch on Pharma Marketing Talk.
Please fill out the following form (or click here) if you would like to request an interview with Pharmaguy. Make sure you check "Request for Interview" as the Topic. Thanks.