Translate Industry Trends into the Optimal Promotional Strategy Get Out from Behind the Desk, Listen to the Customer
This is a summary of a recent presentation by David L. Stern, Vice President of Marketing for Metabolic and Endocrinology at Serono, Inc. Stern spoke from a marketer’s perspective about recent trends in the pharmaceutical industry and how to address them by developing better marketing programs.

Topics covered include:

  • Industry Being “Hammered”
  • A List of Problems
  • Internet Opportunity
  • Marketing Solutions

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Issue: Vol. 4, No. 7: July/August 2005
Word Count: 700

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