Branded Physician Education How to Integrate Promotion and Education
While funding for CME may have shifted out of the control of the marketing departments at most pharma companies, there is still a desire for marketing to reach out to physicians with educational promotional programs that are more within their control. MedPoint Communications, a marketing and educational services company headquartered in Evanston, IL, manages multi-channel, “within label medical education” programs for its pharmaceutical clients.

Topics covered include:

  • Advantages of Branded Physician Education
  • Multi-channel Approach
  • Key Ingredients
  • Online Brand Education
  • Recruiting
  • Features and Benefits of Online Brand Education Programs

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Issue: Vol. 5, No. 2: February 2006
Word Count: 1822

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