Relationship Marketing via eNutrition Review of ForMyDiet Platform
“Pharmaceutical companies that market treatments for conditions requiring diet management can provide educational and value added tools as a featured aspect of their marketing campaigns,” said Ami Assayag, CEO, Specialty Diets, Inc., developer of the web-based medical diet management platform ForMyDiet™.
This article reviews the ForMyDiet Platform, which provides valuable resources for customer acquisition, compliance, adherence, persistence and healthcare provider care.
Topics covered include:
- Relationship Marketing Through eNutrition
- Medical Conditions Requiring Special Diets
- Platform modules overview
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Issue: Vol. 5, No. 7: July/August 2006
Word Count: 1298
- Direct-to-Consumer (DTC) Advertising & Marketing
- Relationship Marketing
- Patient Education
- Compliance Marketing & Education
- Product & Service Reviews