Pharma Online Spending An Interview with eMarketer Senior Analyst Lisa Phillips
eMarketer, a company that analyses trends related to e-business, projects pharmaceutical companies will increase their Internet spending by about 25% this year, to $780 million, as marketers shift from consumer mass marketing to more targeted opportunities on the Internet. By 2008, online spending will rise to $1.3 billion, according to eMarketer’s new report, “Pharmaceuticals Online: Direct-to-Patient Becomes a Reality.”

To better understand these numbers and other information presented in the eMarketer report, PMN interviewed Lisa Phillips, eMarketer Senior Analyst and author of the report.

Topics covered include:

  • Measured vs. Unmeasured Online Media Spending
  • US Pharmaceutical and Health Care Online Ad Spending vs. US Total Online Ad Spending, 2003-2008
  • US Online Advertising Spending for Selected Pharmaceutical Companies
  • Interactive Marketing Channels that US Marketers are Currently Using or Piloting
  • Behavioral Targeting

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Issue: Vol. 5, No. 9: October 2006
Word Count: 1304

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