Awards. What Are They Good For? OpEd by John Mack

Awards, huh, yeah!
What are they good for?
Absolutely nothing
Listen to me

Ohhh, awards, I despise
Because it means gala dinners
Of rubber chicken and butter knives

Awards mean tears
To thousands of advertisers’ eyes
When their ads are broadcast on nightly TV
But never improve patients’ lives

Awards, they ain’t nothing
But a heartbreaker
Awards, friends only to the magazine publisher
They’re an enemy to all pharma kind
The point of awards blows my mind

Awards have caused unrest
Within the new media generation
Disrespect then co-optation

Ooooh, awards, have shattered
Many a young man’s dreams
Made him cynical, bitter and mean
Drug pipelines are much too short and precious
To waste time vying for awards today

Awards can’t increase DTC’s ROI
They can only raise an ad agency’s pay
Creativity, ROI and good communications
Tell me, is there no place for them today?
They say we must give awards to know what’s best
But Lord knows there’s got to be a better test

Awards, huh
Good God y’all
What are they good for
Stand up and shout it
Absolutely nothing!

–With apologies to the Motown 1970 hit “War” by Edwin Starr.

But times have changed and here I am lambasting awards like the POEs (see “POE: DTC Forevermore“). What are they good for? Hmmm… let me think.

Oh Yeah! Awards are good for parties, like the upcoming gala MM&M 2007 Awards ceremonies being held November 1, 2007, at Tavern on the Green, a swank restaurant located in Central Park, New York City.

I will be attending this black tie event as a guest of MM&M, to which I am deeply grateful for the opportunity.

It’s been a long time since I celebrated a night on the town in a Tux. Come to think of it, I never did spend a night in NYC in a Tux!

Issue: Vol. 6, No.9: October 2007

Word Count: n/a

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