Creating the Most Effective Sales Calls The Impact of Messaging on Prescribing

TNS LogoAs sales costs soar, it is critical to design and deliver messages that break through the competitive clutter and impact product performance. But how can you develop messages that drive prescribing? How can you be sure your reps are giving the messages you want to convey-and know those messages are working? And how can you protect against competitive messaging and unexpected market events?

This article presents highlights from a Webinar on this topic presented by David Owen, Director, TNS Healthcare, including:

  • Trend Towards Central Control of Messaging
  • DetailMedTM: Continuous, Consistent, Measure of Call Effectiveness
  • Representative Effectiveness Survey
  • Measuring Impact of Details

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Issue: Vol. 7, No. 6: June/July 2008
Word Count: 1630

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