Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing.
Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency.
Some Additional Topics Discussed:
- How is native advertising different from other digital marketing channels? What are the key advantages?
- How COVID-19 has affected native advertising
- How to maximize your ROI with native advertising
- What does the future of native advertising look like?
Meet Our Guest Panelists:
Joe Burton, Founder, CEO of ROI marketplace
Joe Burton CEO and Owner of ROI Marketplace started his company with one thought in mind: create the top Native Marketing Agency in the world and fill a need that advertisers have for cracking into the Native space.
Since its inception ROI has grown to largely be recognized as the Premier Native Agency on the planet and Joe has given talks about his methods all over the world. Joe is world renown as one of the top native advertisers in the world and brings this skill set to every campaign ROI Marketplace works on.
Megan Jimenez, Senior Manager, Media Strategy at MedThink
Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs.
She has worked across multiple disciplines (e.g., strategy, planning, negotiating, buying, advertising operations, managing campaigns, and reporting/analytics). Megan is a true believer that data is the key to effectively communicate a brand’s message to the right person at the right time via the right platform.
Steve Pruzinsky, VP, Media Operations at Sharecare
Steve Pruzinsky has 10+ years of experience in the Digital Advertising space, primarily on the publishing side. He currently serves as the VP, Media Operations at Sharecare overseeing Programmatic, Ad Operations, Planning, and SEO.
Prior to joining Sharecare, Steve spent 6 years at Everyday Health and ran the Ad Operations and Programmatic businesses.