Pharma Marketing News Vol. 7, #4

Vol. 7, No. 4: April 2008 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...

The State of CME in Europe

Continuing Medical Education (CME) in Europe has undergone some major shifts in recent years. These have varied across Europe: from national changes in which systems have moved from being voluntary to mandatory, to the establishment of more formal systems to guide physicians on how to keep up-to-date with latest clinical practice. This article, written two European CME consultants, provides an overview of the state of CME in the UK, France, and other European countries.

Why Pharmaceutical Marketers Ignore ROI

There are many reasons why pharmaceutical marketers may not be effectively measuring ROI. This article discusses several of these reasons and includes feedback and opinions from several experts who agree that all marketers - and pharma marketers in particular - have a problem with traditional ROI analysis.

Use of Celebrities for PR and DTC Advertising

If you have questions about the 'dos & don'ts' and 'pros & cons' of using medical and non-medical mouthpieces for pharma PR and DTC advertising, this article provides some answers and opinions based on interviews of experts with years of experience in this area.

Pharma Marketing News Vol. 7, #1

Welcome to the January, 2008 issue of Pharma Marketing News.

Pharma Marketing News Vol. 7, #3

Welcome to the March, 2008 issue of Pharma Marketing News.

Creating the Most Effective Sales Calls

As sales costs soar, it is critical to design and deliver messages that break through the competitive clutter and impact product performance. But how can you develop messages that drive prescribing? How can you be sure your reps are giving the messages you want to convey-and know those messages are working? And how can you protect against competitive messaging and unexpected market events?

Pharma Marketing News Vol. 7, #9

Welcome to the November, 2008 issue of Pharma Marketing News.

India’s Booming Pharmaceutical Market

This article, written by a marketer with firsthand experience, provides an overview of the pharmaceutical markets and promotional practices in India.

Pharma Marketing Network 2007 Report

Pharma Marketing Network is a leading online resource for pharmaceutical marketers, bringing together into a single online community pharmaceutical marketing, advertising, and sales professionals from pharmaceutical companies, communications companies, and marketing service providers. This report provides information about our subscribers and Web site statistics for 2007.

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