Pharma Marketing News Vol. 10, No. 11: 21 June 2011

Welcome to Volume 10, Issue #11 (21 JUNE 2011) of Pharma Marketing News.

PR & Interactive Agencies Vie for Pharma Social Media Campaign Crumbs

Should a PR firm or an interactive marketing agency be in charge of pharma social media campaigns?

Limiting Bias in Commercially Supported CME

Many critics of pharma-supported CME believe this support leads to bias. Between 9 May 2011 and 13 September 2011, readers of Pharma Marketing News were asked to answer a few short questions relating to potential bias in industry-supported CME programs and how to limit the need for industry funding of CME. The results are summarized in this article.

Strategies for Marketing Compliance

All pharma companies face a communications crisis that rests on the changing role of the medical sales representative. This evolution has a direct impact on the obligations of the pharma marketing organizations to be both proactive and responsive in helping to protect their organizations from the threat of non-compliance. What can marketing do? This article offers a few thoughts from a physician's point.

Pharma Marketing News Vol. 10, No. 2: JANUARY 19, 2011

Welcome to Volume 10, Issue #2 (JANUARY 19, 2011) of Pharma Marketing News.

Pharma Marketing News Vol. 10, No. 19: 21 December 2011

Welcome to Volume 10, Issue #19 (21 DECEMBER 2011) of Pharma Marketing News.

Pharma Marketing News Vol. 10, No. 15: 12 October 2011

Welcome to Volume 10, Issue #15 (12 OCTOBER 2011) of Pharma Marketing News.

Pharma Marketing News Vol. 10, No. 18: 1 December 2011

Welcome to Volume 10, Issue #18 (1 DECEMBER 2011) of Pharma Marketing News.

Pharma Marketing News Vol. 10, No. 14: 22 September 2011

Welcome to Volume 10, Issue #14 (22 SEPTEMBER 2011) of Pharma Marketing News.

PhRMA Masters the Art of “Proofiness!”

In a recent video titled 'What Gets PhRMA's Chairman Up Every Morning?', Chris Viehbacher, CEO of Sanofi, cited an impressive Potemkin number related to life expectancy and the pharma industry.
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