Pharma Marketing News Vol. 11, No. 7: 26 July 2012

Welcome to Volume 11, Issue #7 (26 JULY 2012) of Pharma Marketing News.

Pharma Paid Celebrity Best Practices

Pharma Paid Celebrity Best Practices Should Pharma Disclose Payments to Celebrity Spokespeople?Pharma marketers in the U.S. sometimes use celebrities as spokespeople for their branded...

Multichannel Marketing & Medical Reprints: Putting Science on iPads, Apps, and HCP Websites

The distribution of medical reprints to healthcare professionals (HCPs) by sales reps is not only a logistical problem but a channel problem as well. Reprints Desk helps pharmaceutical companies to deploy copyrighted e-prints and other marketing materials via iPads and other tablets, or via their own apps and websites in a controlled manner as part of a multichannel marketing campaign.

Pharma Marketing News Vol. 11, No. 1: 26 January 2012

Welcome to Volume 11, Issue #1 (26 JANUARY 2012) of Pharma Marketing News.

Pharma Marketing News Vol. 11, No. 6: 29 June 2012

Welcome to Volume 11, Issue #6 (29 JUNE 2012) of Pharma Marketing News.

Pharma Marketing News Vol. 11, No. 5: 31 May 2012

Welcome to Volume 11, Issue #5 (31 MAY 2012) of Pharma Marketing News.

Are Some DTC Print Ads Too Educational and/or Persuasive?

FDA Plans to Do Two Studies to Find Out

Pharma Marketing News Vol. 11, No. 11: 27 December 2012

Welcome to Volume 11, Issue #11 (27 December 2012) of Pharma Marketing News.

The iPad in the Doctor’s Office

The Apple iPad has also become a

“Open Access” Social Media Guidelines for Pharma

"Open Access" Social Media Guidelines for Pharma A Review and Commentary by John MackHealth Social Media...

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