Pharma Marketing News Vol. 11, No. 3: 19 March 2012

Welcome to Volume 11, Issue #3 (19 MARCH 2012) of Pharma Marketing News.

Pharma Marketing News Vol. 11, No. 4: 19 April 2012

Welcome to Volume 11, Issue #4 (19 APRIL 2012) of Pharma Marketing News.

Mobile Optimization Offers Better ROI Than Mobile Apps: Best Practices for Beefing Up Pharma...

Although more U.S. consumers are accessing health information via smartphones, developing health apps may not offer pharma a good return on investment. A better option would be to optimize web sites for mobile. This article reviews PEW's health app data and presents data and best practices from Google that supports this this conclusion.

Are Some DTC Print Ads Too Educational and/or Persuasive?

FDA Plans to Do Two Studies to Find Out

Pharma Marketing News Vol. 11, No. 11: 27 December 2012

Welcome to Volume 11, Issue #11 (27 December 2012) of Pharma Marketing News.

Is Online Pharma Advertising ROI Scalable? Outsize Results on Modest Spends May Not Scale...

At the recent 6th Annual Digital Pharma East conference in Philadelphia, Bill Drummy, CEO of HeartBeat Ideas, argued that 'With digital you can get way more bang for your buck, so you HAVE to think of the digital channel.' Drummy' s message was simple: the ROI of online promotion is an order of magnitude greater than the "typical" 2:1 ROI for non-digital channel promotion. This may be true of small budget campiagns, but is it scaleable to the point where digital promotion gives you a significant bump in sales?

Are Some DTC Print Ads Too Educational and/or Persuasive?

FDA Plans to Do Two Studies to Find Out

Sanofi US Diabetes Team Wins 3rd Annual Pharmaguy Social Media Pioneer Award

PharmaGuy (aka John Mack) presented the coveted bright yellow Hawaiian shirt/Pharmaguy Social Media Pioneer Award to Dennis Urbaniak, VP, Joan Mikardos, Senior Director, and Laura Kolodjeski, Senior Manager, Patient Solutions, at Sanofi US Diabetes. The award was made at the 6th Annual Digital Pharma East conference in Philadelphia on October 17, 2012. Accepting the award on behalf of the winners -- who could not make it in person -- was Wendy Blackburn of Intouch Solutions.

Novo Nordisk Defends Choice of Paula Deen as Diabetes Spokesperson

Unless you are living under a rock on the Moon, you've probably heard that Novo Nordisk has teamed up with celebrity Southern-style chef Paula Deen as a paid spokesperson. Ambre Morley, Associate Director, Product Communications, Novo Nordisk, answers questions about why her company teamed up with Deen as a diabetes spokesperson.
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