Pharma Paid Celebrity Best Practices

Pharma marketers in the U.S. sometimes use celebrities as spokespeople for their branded drugs or for non-branded campaigns. Such celebrities include TV personalities, athletes, movie stars and others who have thousands or millions of fans, Twitter followers, etc. Should Pharma Disclose Payments to Celebrity Spokespeople? This is just one of the issues explored in a recent survey of Pharma Marketing News readers.

What’s Your Infographics Strategy? Pharma Ponders Pinterest

'Just when we are overrun with the need for content & media strategies of every type from search to email to website to video to social to mobile, now we have the opportunity to contemplate an infographics strategy,' said Craig DeLarge, Director, Healthcare Professional Relationship Marketing at Novo Nordisk. Infographics have found a home on Pinterest, a content sharing, social media service that allows members to 'pin' images, videos and other objects to thematic pin boards.

The Year 2012 in Images: A Select Review of Pharma Industry News & Trends

These are Pharmaguy's favorite images and stories published on Pharma Marketing Blog during 2012. It's a good summary of some of the major trends in the industry.

Gamification: Now and Then

There's a lot of brouhaha these days in pharma circles about 'gamification' as if it were the newest thing since sliced bread. These days, however, it may be easier for a pharma company to create a real-life museum educational gaming experience than a virtual world game on Facebook. Way back in 1984, gamification was much simpler.

Pharma Paid Celebrity Best Practices

Pharma marketers in the U.S. sometimes use celebrities as spokespeople for their branded drugs or for non-branded campaigns. Such celebrities include TV personalities, athletes, movie stars and others who have thousands or millions of fans, Twitter followers, etc. Should Pharma Disclose Payments to Celebrity Spokespeople? This is just one of the issues explored in a recent survey of Pharma Marketing News readers.

Big Bad Pharma

The drug industry is contending with a storm of unsavory media coverage documenting drug shortages in the U.S., drug counterfeiting, and recalls due to manufacturing faults. Some say bad journalism is heightening the

FDA Guidance on Responding to Unsolicited Requests for Off-Label Information

Two days after Christmas, on December 27, 2011, while most of us were still on vacation, the FDA quietly issued

Pharma Marketing News Vol. 11, No. 11: 27 December 2012

Welcome to Volume 11, Issue #11 (27 December 2012) of Pharma Marketing News.

Here Come the Pharma Wikipedians

The Pros and Cons of Pharma Employees Editing Wikipedia Articles. Should pharmaceutical companies appoint employees as Wikipedia 'spokespeople' to perform all edits to Wikipedia articles on behalf of the company?

How is the iPad an Effective Delivery Platform for Medical Sales Professionals?

How is the iPad a proven effective sales message delivery platform? What impact does it have on a doctor's clinical and prescribing decision-making process? These are questions that MD Mindset's proprietary iSFE Tracker(tm) methodology is designed to answer.

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