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Key Sessions From the Healthcare Internet Conference

This year’s 24th Annual Healthcare Internet Conference, held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how...

7 Highlights from AMM’s Pharma Forecast 2021: Evolving Strategies for Medical Media and HCP...

The COVID-19 pandemic has undoubtedly accelerated disruption within the digital world. Out of this heavy disruption comes an opportunity for companies to become more innovative-focused and show how quickly they can...

3 Key Sessions From the 3rd Annual Pharma CX Tech Summit

On November 12, 2020, The Pharma CX Tech Summit held their third annual conference. The topics focused on the emerging technologies that pharma is implementing to enhance customer experiences for patients,...

3 Insights From Re:Imagine Pharma Marketing 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020 Brought to you by Momentum Events On November 9-11, 2020, Re:Imagine Pharma Marketing, virtual conference discussed the roadmap for embedding long term commercial...

Becoming a Woman of Impact: Success Stories from HBA Women of the Year

Sponsored by GSK’s Women’s Leadership Initiative Recently, the HBA Mid-Atlantic Region held a webinar called, Becoming a Woman of Impact, where four Women of the Year award winners shared stories of the...

Top Considerations for Data Protection and Cybersecurity within the Pharmaceutical Industry

The pharmaceutical industry deals with copious amounts of personal data, which means that adequate data protection and cybersecurity are non-negotiable. Even two years after the introduction of the General Data Protection...

Mixing Branded and Unbranded on One Page—Is it Worth the Risk?

A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a...

Key Learnings from DHC’s HCP Communication Innovation

Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what...

COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place...

Maintaining Both Your Business and Your Sanity During the Pandemic

Just a little more than seven months ago, pharma, agencies, vendors, physicians, pharmacists, patients, and medical supply chains in the U.S. and across the world were caught in a whirlwind of...

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