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3 Ways Video Keeps Reps and HCPs Connected and Engaged

Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But...

Video: A Major Driver of U.S. Digital Display Ad Spending Growth in 2020 and...

Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. According to eMarketer, U.S. advertisers will increase investments in video by 11.3%...

A Practical Guide to Personalization

Great digital should be personal. As the Covid-19 environment continues to cause brands to shift more heavily toward digital and increase their non-physical tactics, it is important to remember this. We...

6 Key Takeaways from HBA’s “Virtual Best Practices: Clarity, Collaboration and Connecting”

Recently, the Healthcare Businesswomen’s Association (HBA) held a webinar entitled, Virtual Best Practices: Clarity, Collaboration and Connecting, which dove into the topic of “Zoom fatigue,” a new, commonly used term defined...

What Pharmaceutical Marketers Can Learn from the Coronavirus Response

Many of us are now working from home. We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. We are pivoting our...

Human Connection is Paramount in These COVID-19 Days

Marketing is challenging in these days of COVID-19 because each person and business is experiencing the virus in different ways. All are impacted and all are (trying) to adapt. Some are...

Tactical Overload…Building a Linear & Cohesive Brand Plan

Overview: Frequently teams complicate brand plans by focusing on breadth tactics over depth of insight. Often it would be best to limit the focus, through a richer understanding of what is...

Connectivity in a Disconnected Time

The world is facing new challenges to stay connected. This pandemic has illuminated many of the silos and gaps that exist in both society and organizations. Making connections between people, information,...

Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic

The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019.This highly contagious and easily transmitted respiratory illness is now a world-wide pandemic and a U.S. State of Emergency. The...

Silverlight + Google: Taking the Pulse of Digital in 2020

Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry...

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