Home Articles

Articles

Welcome to the ARCHIVE of Pharma Marketing News articles. All articles are FREE! No subscription is required to download these articles from past issues. Articles become available to non-subscribers approximately two months after publication. To obtain articles as soon as they are published, you must subscribe to the email newsletter service. Subscription is free and supported by advertising.

PinUp: Trustworthiness & Usefulness of Web-based Health Info, Pharma Blogs, & PR, more…

Welcome to the June 23, 2017, issue of Pharma Industry News Update (aka PinUp). This issue of PinUp focuses on the credibility of health information on the Web in general and specifically communications from pharma companies via blogs and press releases.

Engagement

This question was explored by panelists partici-pating in this month's Pharma Marketing Roundtable conference call, which was focused on pharmaceutical industry support of CME.

The British Pharmaceutical Industry Issues Social Media Guidance for Adverse Event Reporting

Once again the Brits have beaten the US in issuing useful guidelines for social media use by the pharmaceutical industry! As I reported back in April, 2011, the Prescription Medicines Code of Practice Authority (PMCPA), which oversees the self-regulatory code of the Association of the British Pharmaceutical Industry (ABPI), published

Pharma Marketing News Vol. 10, No. 1: JANUARY 12, 2011

Welcome to Volume 10, Issue #1 (JANUARY 12, 2011) of Pharma Marketing News.

British Pharma Digital Update: Insider Reactions to Social Media Guidelines from Industry Regulators

This article reports the results of an informal Weber Shandwick survey regarding social media guidelines recently published by the British pharmaceutical industry regulators. It includes advice for how to innovate online without waiting for more specific guidelines from regulators.

To Build Patient Adherence, Pfizer Puts Technology Behind The Curtain

This article summaries a presentation made by Diane Stafford, Head of Patient Relationship Marketing for Pfizer UK at a recent industry conference. In her presentation, entitled 'The E-nabled Patient: Using Technology to help build valuable patient relationships,' Ms. Stafford demonstrated how to implement 1-to-1 electronic relationships to deliver improved compliance, analyzed emerging new compliance initiatives using technology, and discussed successful approaches to develop patient 'loyalty' programmes and demonstrated their value.

eDetailing: Yesterday, Today and Tomorrow

eDetailing proponents, inside pharma companies and outside, use survey data to justify their arguments for greater spending on eDetails. In some cases, however, the numbers seem to show confusing trends and even may suggest that eDetailing may not be all that it's cracked up to be.

Pharma Marketing News Vol. 7, #7

Welcome to the September, 2008 issue of Pharma Marketing News.

PinUp: Medical Journal Pharma Advertising Refuses to Die, the Digital Ad Context Problem, more…

Welcome to the March 28, 2017, issue of Pharma Industry News Update (aka PinUp). The latest data from Kantar Media show that the death of medical journal advertising has been greatly exaggerated. This issue presents the spending numbers for the past few years. Pharma digital advertising, however, may not be so successful unless a major problem is solved.

Slides: The Currency of Communication

Slides are the currency of communication in the pharmaceutical industry.

Pharma Marketing News, Blog Posts, Events, Podcasts

- Advertisement -