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A Primer on Pharma Employee Blogging

There is some movement within a few pharmaceutical companies toward implementing employee blogs. But before any pharmaceutical company dives into blogging, there are a few fundamentals that should be considered for developing a strategy for employee blogging.

Who Owns Your Social Media?

Twitter's new rules change the playing field for third party developers, establish caps on number of users, and shift guidelines to requirements across four categories of businesses. Will the new rules ruin the spirit of social media and are they bad for healthcare?

Pharma Marketing News

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Correcting Independent 3rd-Party ‘Misinformation’ About Prescription Drugs

This article summarized the industry's response to the second FDA social media guidance document regarding correcting and/or responding to misinformation related to a firm's own FDA-approved products when that information is created or disseminated by independent third parties on the Internet or through social media.

Gender Pay Gap Worsens Within European Life Sciences Industry

The Healthcare Businesswoman’s Association Europe region released an update to its 2018 industry gender pay gap report that shows there is a clear increase in the pay gap between men and...

The Year 2013 in Images: Pharmaguy’s Favorites from Pharma Marketing Blog

Every year Pharmaguy reviews the images that appeared on Pharma Marketing Blog and picks his favorites. 2013 is no exception.

Highlights from Reuters Events, Pharma Awards USA 2020

Highlights from Reuters Events, Pharma Awards USA 2020 - Day 1 With access to over 60 of the industry’s shining case studies, the 2020 USA Pharma Awards held its virtual ceremony on...

PMN 2021 Summer Summit: Evolving the Customer Experience

Hear from leading Experience and Omnichannel experts from Merck, AstraZeneca, UCB, AbbVie, Harmony Biosciences, Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and...

Pharma Marketers: Drive Registrations for Your Next Event [INFOGRAPHIC]

With our growing audience of pharma and healthcare professionals, the Pharma Marketing Network (PMN) leverages its experience in helping drive registrations for top-rated events and conferences that attracts diverse populations at...

FDA Issues Long-Awaited Guidance for Mobile Medical Apps

The Center for Devices and Radiological Health (CDRH) and the Center for Biologics Evaluation and Research (CBER); responsible for regulating medical devices, have issued guidance for mobile medical applications. The guidance focuses only on a select group of applications. Meanwhile, many pharmaceutical companies, such as Janssen, are developing mobile apps for the iPhone and iPad. Can some of these apps be considered medical devices requiring approval by the FDA?

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