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Medical Transcript Advertising

This article reviews advertRx and advoiceRx, physician point-of-care marketing solutions offered by datumRx, a California-based company.

Pharma Marketing News Vol. 10, No. 2: JANUARY 19, 2011

Welcome to Volume 10, Issue #2 (JANUARY 19, 2011) of Pharma Marketing News.

Your Pharma Marketing Sucks

Speaking on the topic of marketing at the Strategic Research Institute's 2nd Pharmaceutical Marketing Global Summit held in Philadelphia, PA, February 26, 2004, Stevens offered advice for pharmaceutical marketers on how not to make their marketing suck.

GSK Strikes Back with a Grassroots Campaign

Mike Pucci, Vice President of External Affairs at GlaxoSmithKline, discusses his strategy to get the word out about the good that the pharmaceutical industry is doing.

2016 New Year’s Resolutions for Pharma: How to Be Less Like Martin Shkreli

2016 is an election year and therefore it's important that pharma has appropriate New Year's Resolutions to counteract the bad press it's likely to receive.

The Changing World of MSLs: Determining Value

This article is an edited transcript of the May 2006, Pharma Marketing Roundtable discussion, which was devoted to exploring issues surrounding the new roles of medical science liaisons (MSLs) and key opinion leader physicians (KOLs) in physician education and product marketing.

Pharma Marketing News – eDetailing Special Supplement

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians.

e-Inertia Plagues the Pharma Industry

To make sense of current estimates about pharma spending online and understand where it may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. This article summarizes that discussion.

Integration of Custom Media into the Marketing Mix

This article summarizes a discussion with Abraham Ogden, the Director of Book Publications for the American Diabetes Association, about integrating ADA's custom publications into the pharma marketing mix.

OpEd: If It’s Good for the Goose, Why Not the Gander?

Whereas pharma marketers lament the fact that sales reps get less than 2 minutes to deliver an in-person, often personalized, message to physicians, they feel that a 30 or 60-second TV commercial is just right for consumers. What's Up with That?

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