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Bad, Devalued, Distrusted & Defensive Pharma

This article, however, tells the Tale of Two Books: Bad Pharma, a 430-page book by Ben Goldacre, a British physician, whose previous book, Bad Science, was a best seller in the 'non-fiction' realm and the much smaller 123-page book Devalued and Distrusted by John L. LaMattina, former president of research and develop at Pfizer.

Boehringer Ingelheim Receives the 2014 PharmaGuy Social Media Pioneer Award

This article summarizes the social media accomplishments -- despite bumps in along the way -- that earned the Boehringer Ingelheim (BI) Global Social Media Team the coveted Pharmaguy Social Media Pioneer Award.

PinUp: Funding of Digital Health “Moonshots,” more…

Welcome to the July 11, 2017, issue of Pharma Industry News Update (aka PinUp). Investors - including many pharmaceutical companies - are pouring billions of dollars into digital health companies. Many of the 'solutions' offered by these companies will never see the light of day. One expert - Richard Meyer, Principal at Strategic Marketing Solutions - believes 'most of the money will never see dime one of ROI.'

Pharma Marketing News Special Supplement: Physician Education

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical company sponsored physician education, key opinioin leader management, the role of medical science liaisons, and continuing medical education.

Branding as a Management Tool in Pharma

In a world crowded with many similar competing consumer goods, the most successful companies have been those who control the marketing, sales AND distribution systems. Government intervention, complex reimbursement systems and numerous intermediaries, however, handicap the pharma industry, which is a long way behind Fast Moving Consumer Goods (FMCG) in terms of product branding.

Quality of Pharma-sponsored Health Information on the Internet

What is the attitude of pharmaceutical professionals regarding the quality of pharma-sponsored health information on the Net? Does the industry perceive a problem in this area? To help answer this question, a survey - Quality of Pharma-Sponsored Health Information on the Internet - was sponsored by the Internet Healthcare Coalition in conjunction with the Pharma Marketing Network (PMN) and was hosted by PollingPharma on their web site (www.pollingpharma.com) during the month of January, 2003

Pharma Marketing News Vol. 9, #9: NOVEMBER 2010

Welcome to the NOVEMBER 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the NOVEMBER 2010 articles.

Measuring Physician Interaction with Pharma Brands: Medikly’s Physician Value Index is a New Tool...

Venkat Gullapalli, MD and Mark Goldstone, Co-CEOs of Medikly, spoke on the Pharma marketing Talk show about PV Index™. This article summarizes that discussion.

Pharma Marketing News – eMarketing/Internet Reprints

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharma Marketing News Vol. 8, #1

Welcome to the January 2009 issue of Pharma Marketing News.

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