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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

The Pharma Marketing Network is Back!

Welcome to the renewed Pharma Marketing Network! We just couldn’t imagine a world without PMN so in 2018, with John Mack’s blessing, we excitedly took the reins from our...

Pharma Marketing News Vol. 16, Issue No. 1: January 2017

Welcome to Vol. 16, Issue No. 1 (January 2016) of Pharma Marketing News. This issue focuses on pharma corporate Facebook pages and pharma innovation initiatives.

PinUp: Digital Disruption of Pharma Communications with Physicians, More…

Welcome to the May 19, 2017, issue of Pharma Industry News Update (aka PinUp). Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era.

PinUp: Pharma Gets Serious About Digital, But Not for Marketing

Welcome to the August 25, 2017, issue of Pharma Industry News Update (aka PinUp). It's all about digital in pharma these days, but not on the commercialization/marketing side of the business. It's full steam ahead using mobile apps in clinical trials,

PinUp: Three Notable Failures: EpiPen, Allergan TV DTC, & FDA Enforcement

Welcome to the November 3, 2017, issue of Pharma Industry News Update (aka PinUp). There were reports of three

Patients with Chronic Conditions Are OK With Off-Label Drug Promotion: If FDA Allows It,...

This article summarizes the results of three surveys, which were presented at an FDA Part 15 hearing regarding 'Manufacturer Communications Regarding Unapproved Uses of Approved or Cleared Medical Products.'

PinUp: Docs vs. DTC, PhRMA vs. Shkreli vs. PhRMA, Trump vs. FDA, more…

Welcome to the January 27, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Celgene Settles Off-Label Suit, FDA Makes “PEACe” with Patients & Looks for Digital...

Welcome to the July 28, 2017, issue of Pharma Industry News Update (aka PinUp). The Celgene case raises an interesting pharma marketing/regulatory issue; namely, are Medical Science Liaisons being deployed by pharma as sales reps in disguise in order to market drugs off-label? Meanwhile, FDA is looking to

PinUp: Off-Label DTC – Will FDA Approve It? the Celebrity Endorsement Saturation Point, Apple...

Welcome to the September 6, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

2016 New Year’s Resolutions, FDA vs mHealth Apps, Better DTC Creative, Pharma Bros!

Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.

Pharma Marketing News, Blog Posts, Events, Podcasts

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