2016 is an election year and therefore it's important that pharma has appropriate New Year's Resolutions to counteract the bad press it's likely to receive.
Welcome to the November 17, 2017, issue of Pharma Industry News Update (aka PinUp). FDA seems anxious to embrace digital technology not just in the realm of medical devices, but also for transforming ingestible medicines; i.e., pills. But the first
Americans’ Love/Hate Relationship with Pharma, J&J’s Lawbreaking Revealed, Hacking Wearables, EMR Cartoon
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
Welcome to Vol. 16, Issue No. 1 (January 2016) of Pharma Marketing News. This issue focuses on pharma corporate Facebook pages and pharma innovation initiatives.
Welcome to Vol. 15, Issue No. 3 (June 2016) of Pharma Marketing News. This issue focuses on multi-cultural marketing, estimating pharma's digital advertising spend, and the 3 D's of pharma marketing.
The big patient-centricity payoff for pharma is its relationship with patient advocacy groups that are recruited to lobby Congress, local governments and the FDA.
Welcome to the June 7, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
This article summarizes several comments submitted to the FDA in response to the agency's proposed study of animation in direct-to-consumer drug ads.
So-called immunotherapy drugs have been hailed as a breakthrough in cancer treatment, attracting billions of research dollars and offering new hope to patients out of options. But as their...
Welcome to the March 21, 2017, issue of Pharma Industry News Update (aka PinUp). Of showers and floods. We all know that there is an opioid addiction epidemic and Sen. Sanders places at least some of the blame on the pharmaceutical industry that has showered rural America with drugs. This epidemic is causing a flood of adverse events; i.e., deaths! But adverse events due to other, more mainline prescription drugs are also at an all-time high.