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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Top 10 drugs going off-patent, Soon, no more ED ads! 2016 was record...

Welcome to the February 28, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: The Masters to Whom Pharma CEOs Are Beholden!

Welcome to the November 14, 2017, issue of Pharma Industry News Update (aka PinUp). This issue focuses on pharma CEOs and to whom they are beholden. It's a well-known fact that pharma CEOs are beholding first to Wall Street. Their compensation is directly related to their companies' stock price. But these days, pharma CEOs are beholding to the president to the extent that we now have the

PinUp: Go Boldly & March for Science, Why I March

Welcome to the April 21, 2017, issue of Pharma Industry News Update (aka PinUp). This issue is devoted to the March for Science.

PinUp: Educating physicians and patients about today’s newfangled drugs is fraught with challenges &...

Welcome to the August 4, 2017, issue of Pharma Industry News Update (aka PinUp). Educating physicians and patients about today's newfangled drugs is fraught with 'challenges and potential pitfalls.' The situation is exacerbated by the Internet, which competes with the information that the drug industry wishes to promulgate.

PinUp: Novartis’ COPD House, Wearables & Clinical Trials, De Niro v. Vaxxers, Novartis’ Sham...

Welcome to the March 29, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

2015 Was a Golden Year for Pharma: Epic Number of Drug Approvals, Orphan Drugs...

If you thought things couldn't get much better for the pharmaceutical industry and pharma marketers after the banging year of 2014, then you'd be wrong!

PinUp: A Flood of Drug Adverse Event Reports, A Shower of Oxycodone Pills in...

Welcome to the March 21, 2017, issue of Pharma Industry News Update (aka PinUp). Of showers and floods. We all know that there is an opioid addiction epidemic and Sen. Sanders places at least some of the blame on the pharmaceutical industry that has showered rural America with drugs. This epidemic is causing a flood of adverse events; i.e., deaths! But adverse events due to other, more mainline prescription drugs are also at an all-time high.

The Dark World of Disease Awareness Ads: Pharma Marketers Use Scary Ads to Motivate...

This article describes recent dark and ominous

PinUp: Medical Affairs Whitepaper, 2016 Charts & Graphs, 21st Century Pharma Marketing, Rx for...

Welcome to the December 13, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Brave New World of Off-Label Marketing: After the Fire Comes the Flood

This article summarizes various scenarios for how the FDA, courts, and independent 3rd-parties may influence off-label drug promotion in the future.

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