Home Articles Newsletter

Newsletter

Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Educating physicians and patients about today’s newfangled drugs is fraught with challenges &...

Welcome to the August 4, 2017, issue of Pharma Industry News Update (aka PinUp). Educating physicians and patients about today's newfangled drugs is fraught with 'challenges and potential pitfalls.' The situation is exacerbated by the Internet, which competes with the information that the drug industry wishes to promulgate.

PinUp: Betaseron Facebook Ad, New Breed of CEO, Too Much Tech for Pharma to...

Welcome to the November 1, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Is point-of-care marketing of pharmaceutical products making a comeback or is it just...

Welcome to the August 29, 2017, issue of Pharma Industry News Update (aka PinUp). Is point-of-care (POC) marketing of pharmaceutical products making a comeback or is it just hype from companies desperate to gain a share of the doctor's office? My doc's office is beginning to look like a Nascar event with all the sponsored logos and posters!

PinUp: Three Myths: FDA hinders pharma’s digital health efforts, “Just Say No to Drugs”...

Welcome to the October 31, 2017, issue of Pharma Industry News Update (aka PinUp). Some experts are 'heartbroken' that the pharmaceutical industry has not done more in the digital health arena and they blame it on belief in

PinUp: Abbvie misleads while AZ, Lilly, GSK engage. All are lobbying energetically!

Welcome to the July 25, 2017, issue of Pharma Industry News Update (aka PinUp). False and misleading drug advertising is usually the bailiwick of the FDA. But when the FDA fails to act - and even when it does - there's always litigation. An example is the recent federal court decision to award a plaintiff $150 million for punitive damages due to

Pharma Marketing News Vol. 16, Issue No. 1: January 2017

Welcome to Vol. 16, Issue No. 1 (January 2016) of Pharma Marketing News. This issue focuses on pharma corporate Facebook pages and pharma innovation initiatives.

PinUp: How to Get Away with Murder. Raise prices again & again, “educate” physicians,...

Welcome to the October 27, 2017, issue of Pharma Industry News Update (aka PinUp). Some drugs sell themselves, others require an army of

PinUp: J&J QuickFire Challenge, Ominous Disease Awareness Ads, Pharma C-Suite SM Dummies, Global Impact...

Welcome to the August 30, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: software-as-a-drug (SaaD), Mobile Merck Manual, Latifah for Entresto, eDetailing Comeback? More…

Welcome to the October 18, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Pfizer Dominates TV DTC Advertising & Gets 1st 2016 FDA Letter, FDA Weak on...

Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.

Pharma Marketing News, Blog Posts, Events, Podcasts

- Advertisement -