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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: J&J – Admired Lawbreaker, Free Lunch ROI, Breaking Through Pharma’s Glass Ceiling, More…

Welcome to the June 21, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: ACA Breathes Life into Digital Health, Blurry Native Advertising, I’m NOT with Trump,...

Welcome to the August 2, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Influencing the Cancer Treatment “Gray” Zone at FDA and Online, more…

Welcome to the July 7, 2017, issue of Pharma Industry News Update (aka PinUp). We talked about 'influencer marketing' in a previous issue of PinUIp. That newly-minted 'buzzword' generally applies to using real patients to influence other patients. But the pharmaceutical industry has long used physicians to influence other physicians. As we see in this issue of PinUp, physicians who have received payments from drug companies are also influencing FDA drug panels.

PinUp: Why You Hate Working for BioPharma & How to Cleanse Your Soul

Welcome to the June 9, 2017, issue of Pharma Industry News Update (aka PinUp). Do you hate your job in pharma? Perhaps, like a friend of mine, your position got eliminated after many years of loyal service. But it may be a blessing in disguise if the behavior of Big Pharma is more and more at odds with your personal values. If so, you have options for cleansing your soul.

Pharma Marketing News Vol. 15, Issue No. 5: December 2016

Welcome to Vol. 15, Issue No. 5 (December 2016) of Pharma Marketing News. This issue focuses on animation in DTC ads, off-label DCTC advertising, and pharma's use of Instagram.

PinUp: Pharma Sis, FDA & Low Risk mHealth Apps, ADHD industrial complex, SnapChat v....

Welcome to the August 23, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Big Bump in TV DTC, PhRMA Puts Costs in Perspective, Bioelectronics Medicine, Marketing...

Welcome to the August 9, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: AZ Plans More Medical TweetChats, Are News Media Anti-Pharma? Another Diclegis Celebrity Post,...

Welcome to the July 5, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Immunotherapy Drugs: A Chance to Live Longer or Die from Myriad Side Effects

So-called immunotherapy drugs have been hailed as a breakthrough in cancer treatment, attracting billions of research dollars and offering new hope to patients out of options. But as their...

PinUp: A Pharma-Patient Advocacy Kickback Scheme & Other Phama-Centric Uses of Patients, more…

Welcome to the June 23, 2017, issue of Pharma Industry News Update (aka PinUp). The relationship between the pharmaceutical industry and patients is often a riddle, wrapped in a mystery, inside an enigma. This is especially true of how the industry funds and benefits from so-called 'patient advocacy groups and organized 'patient activists.'

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