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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Drug Names, Sham Speaker Sessions, Gottlieb’s $Millions, Canada Strikes Back at Pfizer CEO,...

Welcome to the March 31, 2017, issue of Pharma Industry News Update (aka PinUp). This issue begins with an analysis of drug names, many of which are absurd. From there we move on to the absurdity of Canada 'freeloading' off U.S. innovation to the million$ paid to Gottlieb by pharma, to fake physician speaker events.

PinUp: FDA Guidance “Leaps” Ahead on 3D Printing & Digital, But Misses the Mark...

Welcome to the December 8, 2017, issue of Pharma Industry News Update (aka PinUp). Leaping Lizards! or Frogs! or Whatever! FDA seems to be leaping forward giving guidances to the drug and medical device industries regarding 3D printing and clinical decision software tools. But there's always someone left out. What about artificial intelligence? Hmmm...

Americans’ Love/Hate Relationship with Pharma, J&J’s Lawbreaking Revealed, Hacking Wearables, EMR Cartoon

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

Pharma on Instagram: How Top Drug Companies Use It Today & May Use It...

Instagram may become the social medium of choice for pharma marketers now that it has been purchased by Face-book and has added several new features that allow marketers to potentially thwart FDA regulations.

PinUp: Big Bump in TV DTC, PhRMA Puts Costs in Perspective, Bioelectronics Medicine, Marketing...

Welcome to the August 9, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Digital Opinion Influencers, Pharma Memes, and Rude Remarks by Mylan’s Chairman

Welcome to the June 6, 2017, issue of Pharma Industry News Update (aka PinUp). Digital and social media tools can have a positive and negative impact on pharma. The tools can be used to increase sales but they can also be turned against pharma via snarky, unflattering memes. And, don't forget, everything you say can be used against you!

PinUp: Docs vs. DTC, PhRMA vs. Shkreli vs. PhRMA, Trump vs. FDA, more…

Welcome to the January 27, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians

Welcome to the May 5, 2017, issue of Pharma Industry News Update (aka PinUp). Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest policies restricting detailing.

PinUp: Allergan takes on “Bra-Line Fat,” Oncologists v. Cancer DTC ads, Instagram Stories, More…

Welcome to the August 16, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: software-as-a-drug (SaaD), Mobile Merck Manual, Latifah for Entresto, eDetailing Comeback? More…

Welcome to the October 18, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Pharma Marketing News, Blog Posts, Events, Podcasts

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