Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: False Hope: From War on Opioids to War on Cancer, More…

Welcome to the October 17, 2017, issue of Pharma Industry News Update (aka PinUp). Let's focus on False Hope. First, there's the 'War on Drugs/Opioids,' which offered hope but failed from a law-enforcement perspective. We learn from a DEA whistleblower that Congress and drug company lobbyists hobbled the DEA's ability to go after companies that knowingly supplied opioids to corrupt 'pill mills.' Then there's the false hope of longer life for cancer patients peddled by both unregulated hospital and regulated drug marketers.

PinUp: Beware of Technology WizKid “Real Deals” Selling Fake Ads, More…

Welcome to the October 13, 2017, issue of Pharma Industry News Update (aka PinUp). When pharma marketers are bamboozled, one might say the

PinUp: Crocks of Shite: Purdue’s Gambit to Win Hearts & Minds, Celebrities Speaking Science...

Welcome to the October 10, 2017, issue of Pharma Industry News Update (aka PinUp). 'Crock of shite!' is a phrase I borrowed from my Irish friends. You can guess the King's English version. More politely known as 'a pile of poo', the term 'a crock of shit(e)' derives from an ancient Roman custom where people would poo into a pot if they were particularly bored by whichever philosopher happened to be talking rubbish at the time. What Purdue proposes as a way to combat overuse of opioids for pain is not so much boring as it is insulting to our intelligence! And don't get me started on the 'crock of shite' celebrities engage in when shilling for the pharma industry!

PinUp: Alzheimer’s Patient Goes Boldly Into Patient Advocacy to Make a Living, Women of...

Welcome to the October 6, 2017, issue of Pharma Industry News Update (aka PinUp). While PhRMA praises the drug industry for

PinUp: Salaries of Pharma Marketers at All-Time High, Universal Flu Vaccine, More…

Welcome to the October 3, 2017, issue of Pharma Industry News Update (aka PinUp). Wow! According to an MM&M survey, salaries of pharma marketers skyrocketed in 2017. Perhaps because the drug industry needs smoke and mirrors to justify the cost of new medicines and hide the fact that some of its products - like the flu vaccines - do not work very well. Meanwhile, why has it taken so long to develop a universal flu vaccine and a searchable FDA adverse event database.

PinUp: The Various Types of Pharma “Lobbying”: Political Campaign Donations, KOLs, Patient Advocates

Welcome to the September 29, 2017, issue of Pharma Industry News Update (aka PinUp). There are various methods the drug industry uses to

PinUp: The Good, Bad, and “Hilarious” Off-Target Targeted Drug Ads on Pandora and Facebook

Welcome to the September 26, 2017, issue of Pharma Industry News Update (aka PinUp). Is the pharmaceutical industry warming up to targeted advertising? That is, serving up drug ads to people on the web and mobile devices who probably (maybe, supposedly) suffer from the specific medical condition that the drug treats. Music site Pandora is betting on it. Also betting on it are the ambulance chasers on Facebook!

PinUp: Silly Consumer Advertising, Pushing Unproven “Gamification,” Hiding Data: All in a Pharma Day’s...

Welcome to the September 22, 2017, issue of Pharma Industry News Update (aka PinUp). Pharma marketers have a difficult time thinking up 'creative' ways to sell medicines and to keep patients taking their prescriptions once sold. On the front end - i.e., DTC ads - this can lead to 'silly' ads seemingly designed to win awards rather than win the hearts and minds of consumers. On the back end - i.e., adherence - they grasp at any new 'shiny thing' such as 'gamification.' The question is, is there any proof these work?

PinUp: You Can Debate Pharma’s Digital Ad Strategy, But You Can’t Discount the Importance...

Welcome to the September 19, 2017, issue of Pharma Industry News Update (aka PinUp). While there is much debate about how much money the pharmaceutical industry spends on digital marketing, there's no debate that the industry is actively pursuing mobile solutions for improving patient care and clinical trials.

PinUp: Technology Versus TV Drug Ads, Non-Adherence, and Heart Problems

Welcome to the September 15, 2017, issue of Pharma Industry News Update (aka PinUp). Technology has saved us from actually having to view those irritating drug ads on TV, but can it solve real-world medical problems like helping us remember to take our pills and preventing deaths by early detection of heart problems?

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