Newsletter

Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

AMA DTC Ban, BI & Thunderclap, Who Manages Patient Engagement Can Docs Improve Outcomes...

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

PinUp: Digital Opinion Influencers, Pharma Memes, and Rude Remarks by Mylan’s Chairman

Welcome to the June 6, 2017, issue of Pharma Industry News Update (aka PinUp). Digital and social media tools can have a positive and negative impact on pharma. The tools can be used to increase sales but they can also be turned against pharma via snarky, unflattering memes. And, don't forget, everything you say can be used against you!

Pharma and Patient Advocacy Groups: Patient Centricity Finally Pays Off for Both

The big patient-centricity payoff for pharma is its relationship with patient advocacy groups that are recruited to lobby Congress, local governments and the FDA.

Pharma Marketing News Vol. 15, No. 2: March 2016

Welcome to Vol. 15, Issue No. 2 (MARCH 2016) of Pharma Marketing News. TV DTC, ad mascots, Off-label promotion.

Quirky DTC Mascots, Learn from FDA’s SM Policy, Why Apple Watch was Dumbed Down,...

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

PinUp: Open Letter to Gottlieb, Adherence Challenges Infographic, Pharma Social Media Trends

Welcome to the May 2, 2017, issue of Pharma Industry News Update (aka PinUp).

PinUp: Making Sense of Direct-to-Consumer Ad Spending: Patients vs. TV vs. Digital, more…

Welcome to the April 4, 2017, issue of Pharma Industry News Update (aka PinUp). Data about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.

The Alternate Reality of Pharma CEOs: Their Views Regarding Drug Prices, Innovation, Taxes &...

Drug industry CEOs are busy talking publicly about drug prices, taxes, innovations, and other issues that need defending. Their arguments are highlighted in this article.

PinUp: FDA Guidance “Leaps” Ahead on 3D Printing & Digital, But Misses the Mark...

Welcome to the December 8, 2017, issue of Pharma Industry News Update (aka PinUp). Leaping Lizards! or Frogs! or Whatever! FDA seems to be leaping forward giving guidances to the drug and medical device industries regarding 3D printing and clinical decision software tools. But there's always someone left out. What about artificial intelligence? Hmmm...

The 3 D’s of Pharma Digital Marketing: Discover, Design, Deliver

This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age.

Pharma Marketing News, Blog Posts, Events, Podcasts

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