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Product Branding, e-Marketing May Be Underutilized

Strengthened pharmaceutical branding and increased utilization of online marketing tools can have a significant impact on the revenue and market value of pharmaceutical firms, according to a presentation by Bill Trombetta, professor of pharmaceutical strategy and marketing at The Erivan K. Haub School of Business at St. Joseph's University.

eMarketing at the Point of Care

Potent technologies like point-of-care electronic prescribing (e-prescribing) and related integrated drug reference tools are on the verge of becoming the most powerful marketing tools, since these technologies allow marketers to reach physicians when it matters most: when they are making the prescribing decision.

e-Marketing at the Point of Care

Potent technologies like point-of-care electronic prescribing (e-prescribing) and related integrated drug reference tools are on the verge of becoming the most powerful marketing tools, since these technologies allow marketers to reach physicians when it matters most: when they are making the prescribing decision.

PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing

A power shift from marketing to medical affairs may be the result of the new PhRMA Code on Interactions with Healthcare Professionals as well as the final Compliance Program Guidance for Pharmaceutical Manufacturers issued on April 28, 2003, by the HHS Office of Inspector General (OIG).

e-Marketing at the Point of Care

Potent technologies like point-of-care electronic prescribing (e-prescribing) and related integrated drug reference tools are on the verge of becoming the most powerful marketing tools, since these technologies allow marketers to reach physicians when it matters most: when they are making the prescribing decision.

PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing

A power shift from marketing to medical affairs may be the result of the new PhRMA Code on Interactions with Healthcare Professionals as well as the final Compliance Program Guidance for Pharmaceutical Manufacturers issued on April 28, 2003, by the HHS Office of Inspector General (OIG).

PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing

A power shift from marketing to medical affairs may be the result of the new PhRMA Code on Interactions with Healthcare Professionals as well as the final Compliance Program Guidance for Pharmaceutical Manufacturers issued on April 28, 2003, by the HHS Office of Inspector General (OIG).

Pharma Marketing Network Survey Results

The ongoing Pharma Marketing Network Improvement Survey continues to yield interesting information about members and their preferences.

Integrating Online and Offline Marketing: Challenges for Pharma

This article focuses on challenges pharma faces integrating their emarketing expertise into brand teams and integrating their online and offline marketing campaigns. Can pharma marketers learn anything from the consumer packaged goods industry?

Integrating Online & Offline Marketing: Challenges for Pharma

This article focuses on challenges pharma faces integrating their emarketing expertise into brand teams and integrating their online and offline marketing campaigns. Can pharma marketers learn anything from the consumer packaged goods industry?

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