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Consumer Use of the Internet for Health: Whose Numbers Do You Believe?

Whose numbers do you believe? Which study should you quote when making a case to pharmaceutical product managers to integrate the Internet into their marketing strategy? This article provides some useful analysis of the various studies and will help you determine which reigns supreme.

Integrating Online & Offline Marketing: Challenges for Pharma

This article focuses on challenges pharma faces integrating their emarketing expertise into brand teams and integrating their online and offline marketing campaigns. Can pharma marketers learn anything from the consumer packaged goods industry?

Consumer Use of the Internet for Health: Whose Numbers Do You Believe?

Whose numbers do you believe? Which study should you quote when making a case to pharmaceutical product managers to integrate the Internet into their marketing strategy? This article provides some useful analysis of the various studies and will help you determine which reigns supreme.

Quality of Pharma-sponsored Health Information on the Internet

What is the attitude of pharmaceutical professionals regarding the quality of pharma-sponsored health information on the Net? Does the industry perceive a problem in this area? To help answer this question, a survey - Quality of Pharma-Sponsored Health Information on the Internet - was sponsored by the Internet Healthcare Coalition in conjunction with the Pharma Marketing Network (PMN) and was hosted by PollingPharma on their web site (www.pollingpharma.com) during the month of January, 2003

Quality of Pharma-sponsored Health Information on the Internet

What is the attitude of pharmaceutical professionals regarding the quality of pharma-sponsored health information on the Net? Does the industry perceive a problem in this area? To help answer this question, a survey - Quality of Pharma-Sponsored Health Information on the Internet - was sponsored by the Internet Healthcare Coalition in conjunction with the Pharma Marketing Network (PMN) and was hosted by PollingPharma on their web site (www.pollingpharma.com) during the month of January, 2003

Pharma Marketing News Vol. 2, #2: February 2003

PHARMA MARKETING NEWS is the monthly newsletter of the PHARMA-MKTING interactive discussion group. It includes original articles, opinions from leaders in the field of interactive pharmaceutical marketing, industry news briefs, interviews with industry experts, and highlights of pharmaceutical e-marketing meetings.

Quality of Pharma-sponsored Health Information on the Internet

What is the attitude of pharmaceutical professionals regarding the quality of pharma-sponsored health information on the Net? Does the industry perceive a problem in this area? To help answer this question, a survey - Quality of Pharma-Sponsored Health Information on the Internet - was sponsored by the Internet Healthcare Coalition in conjunction with the Pharma Marketing Network (PMN) and was hosted by PollingPharma on their web site (www.pollingpharma.com) during the month of January, 2003

PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing

A power shift from marketing to medical affairs may be the result of the new PhRMA Code on Interactions with Healthcare Professionals as well as the final Compliance Program Guidance for Pharmaceutical Manufacturers issued on April 28, 2003, by the HHS Office of Inspector General (OIG).

Has DTC Spending Peaked?

There are powerful lobbyists, including employers, insurers, AARP, and Public Citizen, with an anti-DTC agenda in Washington. The criticism takes many forms - increases in drug prices, increase in inappropriate prescribing, etc. Republicans have gained control, but some committee chairs are DTC critics.

Top Companies, Classes, and Products in the DTC Space

This article provides an overview of DTC spending YTD 2002 compared with YTD 2001. The sources the data are Verispan's Source Prescription Audit and other market research.

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